Online Marketing Articles | Higher Google Rankings Content Marketing

Content Marketing and Online Marketing Articles are buzzwords of the moment but there is confusion over what that really is and why a business should do it. This article sets out some of the basics.

The Best Article Marketing and Content Marketing Strategies

CONTENT STRATEGY

If you create content that your prospective customers need and want, they will find it, consume and engage with it and ultimately transact a profitable action with you. They may also share that Online Marketing Articles derived content with their own friends and contacts, amplifying the effect.

So this is where you start – developing a content marketing strategy. First you need to work out what your audience wants. Finding them is easy, but working out what they’re really interested in and why they visit certain sites or retail outlets is the issue.

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All consumers are looking for solutions to their problems. Work out what those problems are and you can target your article marketing based on your Online Marketing Articles derived strategies for maximum effect.

CONTENT CREATION

Once the aims of the content marketing programme are set and customer needs identified, then you need to create the content to fulfil that need. That content can take many forms – here are just a few; videos, infographics, social media content, apps, website articles, blogs, eNewsletters, photos/illustrations, animations, webinars, microsites, etc.

If you can’t produce that content yourself, you will need the support of writers, bloggers, designers and web developers. You will need a network of tried and trusted partners – videographers, coders, app builders etc – who will work to your strategy and brief.


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Blog content (as a matter of fact, all content) has a very specific purpose. That purpose is to educate and inform your readers/target audience) about your products/services and to put them in a position of knowing a little more after they read your content than before they read it.

Using content marketing to help you sell online
First of all, when it comes to your content, you need to consistently deliver top-quality, valuable content to your readers. It is your content that enables you to build a relationship with the other person, which means that eventually, that person will trust you enough to want to buy what you are selling. This is where content marketing comes into it.

Content marketing is an amazing tool to help you sell your product(s) online. If you do it correctly, your content marketing materials will reach the other person in such a way that he or she will only consider you and your business to be the one from whom to buy.

The truth is that your ability to sell anything online stems from the content that you share with other people. If not for your content, you would not have any way of letting your online connections know about what you are selling and why it stands above the products and/or services of your competitors. Of course, as far as selling is concerned, it is much more difficult to sell a service than to sell a product.

On the other hand, the concept of selling using content marketing is the same whether you are selling a product or a service. The fact is that content has always been king, is king now, and will always be king.

Right about now, you may be asking exactly how you go about creating a selling strategy using content marketing materials. Well, there is an approach that will most likely work for you.

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When it comes to selling online, there are a few things that you want to accomplish. You want to:

  • Increase brand awareness.
  • Raise your ranking on the search engine results page (SERP)
  • Engage your readers more effectively
  • Increase your brand's value through your content marketing materials
  • Increase your social reach through a large volume of top-quality content. If you achieve this, you will have a chance that your content will go viral.
  • Make it feel as though you are not selling. If you are actually teaching your readers what you know, they will walk away from your content with something extremely valuable.

The effective type of content to allow you to sell online
The answer to this is not the same for every person and for every business. The most appropriate type of content largely depends on the industry that you are in and your particular target audience. Some of the possible vehicles that you may want to consider using include online newsletters, white papers, short videos, graphic materials, etc. Now, you are at the point at which you need to consider what to do with the actual content.

  • Make your headlines highly effective: What you need to understand here is that you have exactly three seconds to capture the attention of your reader with your headline. If you can't do it in that amount of time, the reader will move on to someone else's content. Your headline should contain strong keywords or key phrases (although you will want to be careful about not over-stuffing the title with too many keywords or key phrases). If you don't feel confident about your keywords and key phrases, you will want to do your homework so that you have a clear understanding about which keywords and key phrases work most effectively for your particular brand.

  • Using guest bloggers can be extremely beneficial: Using guest bloggers can be extremely effective because it adds interesting perspectives to the content that you have written and shared. Your readers will thank you for it. Of course, you should not surmise that your readers are more interested in what your guest bloggers are writing than in what you are writing. It is a value-added service that you are offering them. The more valuable, informative information you share with your readers, the more they will appreciate what you are doing for them.

  • Maintain a reasonable approach to content marketing: The major focus (and point) of your content is to establish an emotional connection with your target audience members (readers). Your readers may be current clients or they may be prospective clients. In either case, you want to connect with them on an emotional/human level. If the content that you are sharing resonates with your readers, you will most likely succeed at establishing a lasting relationship with the other person.

Conclusion
Using your content marketing materials to sell online is an obvious choice. It is a well-established fact that content marketing is necessary if you are going to succeed in selling online. You will want to make sure that your content is original and as innovative and refreshing as possible. If it possesses those qualities, other people will want to read it. Now, all you need to do is go about it in the most effective manner possible for your brand.


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How to Do TextSuite Powered Content Marketing From an SEO Perspective

Content marketing has already evolved over the past several years and today it has become a key factor for any business or product to go through this unique marketing strategy in order to gain audiences. The purpose of content marketing is not only to pitch your product or services, but also give your audiences something that is relevant and timely to help them solve their issues.

As market standards are shifting, technology is evolving, and consumer preferences are being changed, "What they really want?" becomes a more difficult question to answer. Nowadays content marketers are required to evaluate the subjective situations and adapt emerging market trends at a faster rate than ever before. They need to keep updated with all the latest trends.

Data-driven Insights:

Assuring convincing, reliable customer experiences are the main target for marketing executives. Yet many marketers declare it as an overwhelming task to distribute the right content at the right time to the right audience.

As most of the audiences spend more time online with their mobile devices, there are enormous amounts of data to manipulate strategies for companies in every industry. To have the maximum impact, content marketing businesses should work on gathering, interpreting, and acting on data to turn it into valuable insights and actionable data-driven marketing campaigns.

Video and Live Feature:

Due to evolution in mobile technology, the demand for interactive video content is making a massive impact. It's a fact: studies have confirmed that visual marketing and content is powerful and humans get attracted to visual content faster. Consumers want something incredible that stands out, pulls them in, and connects them. Video and live streaming feature for content marketing will help your efforts stand above the rest. Social media platforms like Facebook are enhancing and optimizing their live video feature to make it easier than ever for users to promote videos and submerge themselves in the content.

Re-emergence of Email Marketing:

Even though many think newsletters are among a disappearing class of communications, email persists to be a critical approach to promote and grow audiences. According to a research, more than 205 billion emails are sent daily. Plus, the numbers are in actual consistently going up in many cases, demonstrating that email is on the rise as a source of information for customers. This figure is expected to reach 246 billion daily emails by 2019. So, considering email marketing in the coming years is highly recommended as its one of the rising trend these days.

Social Media Platform:

As social media websites are being used by many users every day. It has become one of the key part of human's life these days. Many startups and small business promote their organization and services on social media platforms like Facebook, Twitter, LinkedIn etc. The necessity of the promotion of content on these platforms has become essential due to its countless usage. So, content marketers should consider this uprising trend of promoting on social media critically and make the most of it.

There are many other trends as well that can be considered by content writers and marketers to reach millions of potential users to address their needs and promoting businesses. However, these are some of the most critical and rapidly rising trend for the coming years that must not be neglected.


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For TextSuite Users - The Most Important Article Marketing Tips Available

I am about to spill the beans to let you all know the real truths behind article marketing.

,p.How effective article marketing is - if at all?

And the do's and don'ts of article marketing.

A general definition of article marketing would be where you create an article on a topic that is related to your website, and publish that article.

The article is not about promoting your website as such - hard to understand maybe, but you are trying to capture the reader!

Always remember to use effective keywords and phrases that relate to your topic.

In the author bio section you will need to put in a brief description about yourself along with a link back to your website, whether it be the home page or some other page on your site.

The whole idea here is for your article to get seen online and for other webmasters to republish your article on other sites - thus giving rise to links and traffic.

OK - so let's go through the facts and the myths of article writing -

Nonsense: writing an article doesn't really do much for your online business.

A Fact: article marketing can help you increase your link popularity and can be a great source of some of the most targeted traffic you can get.

Nonsense: rehashed or reprinted articles will only get indexed as extra or add on pages and therefore this way of doing things doesn't really help at all.

A Fact: this is incorrect as depending on exactly where the article gets submitted to, is what matters. The article can get listed in the top 10 and not as a supplemental page.

Nonsense: Pushing out your article all over the internet creates duplicate content and you will be punished by the search engines.

A Fact: If search engines punished you and duplicate content was a big no - than all RSS feeds would cause sheer mayhem. Just take a look at the New York Times for example and see how many people link up via RSS feed or attach an article to their blog!

Nonsense: The only way to get article writing to work for you is to write an article and to send it to hundreds of article websites.

A Fact: There is more than one way to skin a cat!  If you are looking for loads of links to your site than fair enough - use the way just mentioned.

However another way is to ask bespoke article websites or directories to accept your article - they will take it, so long as it is relevant and is a niche article. This is probably harder work but the results can be a lot more rewarding. And you will land up getting better and more targeted traffic.

And let's not also forget that posting your article on your own website is also a great way to add fresh content and if the article is well written than people will link directly to the article thus increasing both the traffic to your site and the PR of your site.

Nonsense: Always make sure that you post your article to your website site, wait for the spiders to crawl your site, wait for the page to be indexed, and then submit the article elsewhere.

A Fact: When you add an article to your website it is called adding content, however when you submit articles to other sites, it is called article marketing, and with article marketing you don't want the article to get indexed on your site first.

Confused about what I just said?

Well just remember - don't confuse adding content with article marketing as they are two separate exercises.

By submitting articles to other sites and by the search engines finding these articles will help you and your website.

If the websites that you have submitted your article to are getting indexed well, you will stand a good chance of getting seen and high up in the rankings.

Hopefully you will now have a better understanding as to how exactly article marketing works and what is required for effective article marketing.


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TextSuite User – Content Marketing – Hints and Ideas to Make Best Use of Jon Leger’s Article Content Creation and Article Marketing Software Products