Content Marketing and Google Adword Keyword Tool are buzzwords of the moment but there is confusion over what that really is and why a business should do it. This article sets out some of the basics.
The Best Keyword Research and Better SEO Strategies
If you create content that your prospective customers need and want, they will find it, consume and engage with it and ultimately transact a profitable action with you. They may also share that Google Adword Keyword Tool derived content with their own friends and contacts, amplifying the effect.
So this is where you start – developing a content marketing strategy. First you need to work out what your audience wants. Finding them is easy, but working out what they’re really interested in and why they visit certain sites or retail outlets is the issue.
All consumers are looking for solutions to their problems. Work out what those problems are and you can target your article marketing based on your Google Adword Keyword Tool derived strategies for maximum effect.
Once the aims of the content marketing programme are set and customer needs identified, then you need to create the content to fulfil that need. That content can take many forms – here are just a few; videos, infographics, social media content, apps, website articles, blogs, eNewsletters, photos/illustrations, animations, webinars, microsites, etc.
If you can’t produce that content yourself, you will need the support of writers, bloggers, designers and web developers. You will need a network of tried and trusted partners – videographers, coders, app builders etc – who will work to your strategy and brief.
Article Marketing Using TextSuite - The Art of Successful Article Marketing
If you want to profit sooner rather than later on seasonal niches you need to start at least one season before the busy season. So if you want to target a summer niche in the U.S., you’re probably not going to gain notable results this summer (summer is currently in full swing). But if you want to go after a fall or winter niche, now is the time to ramp things up!
Today I’d like to help you do just that! I’ve been in the lab for the past several months working day and night on a brand new SEO tool-set (I’ll be revealing this tool very soon). Using one of the powerful tools I quickly and easily generated 248 fall/winter keywords worth an estimated total of $478,000.00 to those ranking for them! These keywords have a combined 459,000 monthly searches!
TextSuite Content Marketing: A Grounding in the Techniques Used
In general, what happens is that people first create content and consider optimizing it for SEO. However, the best practice is to start with the end result in mind. If you belong to content marketing or offer SEO services, it is suited to take a radically different approach - think of the promotion first so when it comes to creating content, you already have a strategy to work upon and hence craft the content to achieve that.
Here's how you can do your content marketing from an SEO perspective:
Gather a concourse of talents
Get all marketing maestros on board - PR, SEO, content strategists, creative, and social media experts - to work on the content plan. Creating content for marketing is a team effort and yields awesome results when a variety of talents assemble to contribute. Ideally, you should have people who are specialists in different areas, instead of having jacks of all trades, masters of none.
Set a goal
With your fantastic team, you are ready to set a definitive objective. Firstly - understand your brand, purpose of marketing, the message you want to convey, your core values and the ways to communicate them.
Then, you have the job of understanding your potential customers and afterwards, your objective with the content marketing. Ask yourself - whether you need to track conversions, need improvement in customer support or sales? Once done, create clear content guidelines to plan what should you publish and what shouldn't.
Do not create content just like that
There are millions of content posted on the internet in the form of videos, Facebook posts, Tweets and others. So, there's so much noise and you have to make yourself rise among that crowd.
Better you learn from your past experiences - which areas need improvement, what has triggered mass interest, social engagement, etc.
Quality is what Google prefers - generate remarkable content, the battle is yours. Churn out the generic and the optimization won't help you. Besides that, your content should be relevant and up-to-date.
Focus on data-driven content with exclusivity
While creating quality content, try to incorporate relevant data in a precise and accurate manner. Data to validate your points increases your credibility. Even better, if you give it a news angle and you're credited as the source for that information.
Create content that answers users' questions
Creating content that actually helps your users by answering their questions is a major win - in terms of content quality and SEO, both. Research and understand the pain-points of customers. If done successfully, you create evergreen content that gathers repeat readers. Quick, well-explained answers are termed the best.
Let customers be the king
Google loves the internet users and you can play around that. Involve your audience in what you do. For instance, ask them to submit their funny videos or creative posts under a campaign. In all your marketing initiatives, always remember that your moves will be to build an audience not just backlinks.
Don't let any doubts cross your mind while creating content, like - what if people already know this, etc. Use different formats to present your content such as white papers, PDFs, infographics, small articles, etc. Then, choose relevant syndication partners to widen the reach of your publish. Of course, quality SEO services can help to promote your business.
How to Use ArticleBuilder.net to Create Easy, Profitable Sites Quickly!Find ONE Good Keyword.
Since Article Builder creates content, selects the title and builds links to thearticles that it posts to your blogs for you without you having to lift a finger, you don’t have to deal with keyword research on your internal pages. That means the only keyword research you need to do (and you don’t even really “NEED” to do it… it just helps,) is for the homepage.
To do this use Jon Leger's Keyword Titan Software but you can also use the Google Keyword Tool and stick in any one of the general categories that Article Builder covers. Next, just go to the homepage of Article Builder to find the list.
Now filter down to only those keywords that have at least 1,000 exact global monthly searches and that is fairly general… just about any topic under that niche would fit “under” it.
Then grab all of those keywords and start plugging them into the keyword analyzer of Keyword Titan until I find one that has a “Moderate” to “Easy” competition rating.
If you don’t have Keyword Titan it’s not quite as accurate, but you can go by the Google Keyword Tool’s competition metrics and find one that has “Low” to “Medium” competition.
Once you have found one, that’s what you target the homepage (root) of your new blog to. Of course you can get MUCH more in depth and technical with your keyword research and there’s nothing wrong with that. But just go for volume and don’t waste much time.
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TextSuite User – Better SEO – Hints and Ideas to Make Best Use of Jon Leger’s Article Content Creation and Article Marketing Software Products