Content Marketing and Social Multiplier 2 are buzzwords of the moment but there is confusion over what that really is and why a business should do it. This article sets out some of the basics.
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If you create content that your prospective customers need and want, they will find it, consume and engage with it and ultimately transact a profitable action with you. They may also share that Social Multiplier 2 derived content with their own friends and contacts, amplifying the effect.
So this is where you start – developing a content marketing strategy. First you need to work out what your audience wants. Finding them is easy, but working out what they’re really interested in and why they visit certain sites or retail outlets is the issue.
All consumers are looking for solutions to their problems. Work out what those problems are and you can target your article marketing based on your Social Multiplier 2 derived strategies for maximum effect.
Once the aims of the content marketing programme are set and customer needs identified, then you need to create the content to fulfil that need. That content can take many forms – here are just a few; videos, infographics, social media content, apps, website articles, blogs, eNewsletters, photos/illustrations, animations, webinars, microsites, etc.
If you can’t produce that content yourself, you will need the support of writers, bloggers, designers and web developers. You will need a network of tried and trusted partners – videographers, coders, app builders etc – who will work to your strategy and brief.
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Has this happened to you before?
You have a great idea for a killer article.
You see so much potential with this article and ideas are running through your mind. You know that this article is going to make a big impact so you start writing immediately.
When you're done writing it, you submit it to a bunch of your favorite article directories.
Everyday you're checking up on the progress on your amazing article but there's a problem. The so called killer article that you had so much potential is barely getting any readers.
What should you do?
The article that you are about to read is going to talk you through the process of making a high traffic article that will get you lots or readers and a lots of click through conversions to your site.
Tip 1 -Your title is the face of your article and if that face is not well groomed then you will have a hard time attracting readers.
Remember that you only have about 5 seconds to catch your readers attention with your title so make sure that it's strong, catchy and to the point. A great title tells the reader what they are going to learn if they click your article.
Tip 2 - Your first paragraph is what will make or break your article. You have to keep in mind that the first couple of sentences are what determines your reader's decision on whether he/she will continue reading your article.
Tip 3 - the body of your article has to be short, easy to read and to the point. All readers want are answers, so make it your job to give the readers what they want. There's nothing to it, all you have to do is provide your reader with useful information that she/he can use to improve their business or help solve their problem.
Tip 4 - You are going to need a strong call to action. You resource box is where you do your selling and it's where you need to persuade your reader into clicking the link.
Do not be afraid to tell your reader to click your link and check out your site because if you don't try to close the deal who's going to do it for you?
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Content Marketing is the buzzword of the moment but there is confusion over what that really is and why a business should do it. This article sets out some of the basics.
If you create content that your prospective customers need and want, they will find it, consume and engage with it and ultimately transact a profitable action with you. They may also share that content with their own friends and contacts, amplifying the effect.
So this is where you start - developing a content marketing strategy. First you need to work out what your audience wants. Finding them is easy, but working out what they're really interested in and why they visit certain sites or retail outlets is the issue.
All consumers are looking for solutions to their problems. Work out what those problems are and you can target your content marketing.
Once the aims of the content marketing programme are set and customer needs identified, then you need to create the content to fulfil that need. That content can take many forms - here are just a few; videos, Infographics, social media content, apps, website articles, blogs, Enewsletters, photos/illustrations, animations, webinars, microsites, etc.
If you can't produce that content yourself, you will need the support of writers, bloggers, designers and web developers. You will need a network of tried and trusted partners - videographers, coders, app builders etc - who will work to your strategy and brief.
There is no point in creating content if it is not seen by the people you want to see it. Content search optimisation is key. Use all possible SEO techniques on every piece of content to make sure it is found by your target audience. Also make sure it is distributed on all relevant channels, not just your own social networks.
The Holy Grail is getting your content shared. To achieve this you need a deep understanding of peoples' motivations for sharing. The top two reasons people share content is to bring valuable and entertaining content to others and to define themselves and what they care about.
Your content must fulfil these desires to be shared.
Influencer marketing has become one of the most effective marketing techniques and is a core channel to get your content distributed and seen widely.
The principle is that ideas and preferences spread though communities socially, from person to person, as opposed to individuals making independent decisions. Some people are more effective than others inasmuch as others tend to follow their practices and/or advice; these people are called influencers.
Marketing to influencers is likely to be more effective (deliver better ROI) than marketing to everybody or marketing to, say, demographics. You need to identify the influencers in your sector and create a strategy to target them.
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In general, what happens is that people first create content and consider optimizing it for SEO. However, the best practice is to start with the end result in mind. If you belong to content marketing or offer SEO services, it is suited to take a radically different approach - think of the promotion first so when it comes to creating content, you already have a strategy to work upon and hence craft the content to achieve that.
Here's how you can do your content marketing from an SEO perspective:
Gather a concourse of talents
Get all marketing maestros on board - PR, SEO, content strategists, creative, and social media experts - to work on the content plan. Creating content for marketing is a team effort and yields awesome results when a variety of talents assemble to contribute. Ideally, you should have people who are specialists in different areas, instead of having jacks of all trades, masters of none.
Set a goal
With your fantastic team, you are ready to set a definitive objective. Firstly - understand your brand, purpose of marketing, the message you want to convey, your core values and the ways to communicate them.
Then, you have the job of understanding your potential customers and afterwards, your objective with the content marketing. Ask yourself - whether you need to track conversions, need improvement in customer support or sales? Once done, create clear content guidelines to plan what should you publish and what shouldn't.
Do not create content just like that
There are millions of content posted on the internet in the form of videos, Facebook posts, Tweets and others. So, there's so much noise and you have to make yourself rise among that crowd.
Better you learn from your past experiences - which areas need improvement, what has triggered mass interest, social engagement, etc.
Quality is what Google prefers - generate remarkable content, the battle is yours. Churn out the generic and the optimization won't help you. Besides that, your content should be relevant and up-to-date.
Focus on data-driven content with exclusivity
While creating quality content, try to incorporate relevant data in a precise and accurate manner. Data to validate your points increases your credibility. Even better, if you give it a news angle and you're credited as the source for that information.
Create content that answers users' questions
Creating content that actually helps your users by answering their questions is a major win - in terms of content quality and SEO, both. Research and understand the pain-points of customers. If done successfully, you create evergreen content that gathers repeat readers. Quick, well-explained answers are termed the best.
Let customers be the king
Google loves the internet users and you can play around that. Involve your audience in what you do. For instance, ask them to submit their funny videos or creative posts under a campaign. In all your marketing initiatives, always remember that your moves will be to build an audience not just backlinks.
Don't let any doubts cross your mind while creating content, like - what if people already know this, etc. Use different formats to present your content such as white papers, PDFs, infographics, small articles, etc. Then, choose relevant syndication partners to widen the reach of your publish. Of course, quality SEO services can help to promote your business.
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TextSuite User – Better SEO – Hints and Ideas to Make Best Use of Jon Leger’s Article Content Creation and Article Marketing Software Products