Are you looking for strategies to build a more successful article marketing business? Are you seeking strategies to enhance your internet marketing overall? Then keep reading…
This is the website in which we reveal effective strategies that can have an impressive result on your article marketing.
The result of implementing them will be to gain the attention and recognition that you and your articles deserve.
Some call it article marketing, others content marketing, but it is all about the numbers. Writing and submitting five or even ten articles per day will have some results.
However, the more articles you create and submit, the greater the results. Eliminate ten articles per day from your thinking and go up to twenty. When you reach twenty then go to twenty-five. The more quality articles you create and submit the better. If you lack the time to create and submit the required numbers, then look for other options. One way is to hire a ghost-writer to help, but as you read this website our articles will explain that there are alternatives nowadays which mean that this can be done without large costs employing a legion of article writers and other staff to administer them.
Content Marketing Trends in 2017
Blog content (as a matter of fact, all content) has a very specific purpose. That purpose is to educate and inform your readers/target audience) about your products/services and to put them in a position of knowing a little more after they read your content than before they read it.
Using content marketing to help you sell online
First of all, when it comes to your content, you need to consistently deliver top-quality, valuable content to your readers. It is your content that enables you to build a relationship with the other person, which means that eventually, that person will trust you enough to want to buy what you are selling. This is where content marketing comes into it.
Content marketing is an amazing tool to help you sell your product(s) online. If you do it correctly, your content marketing materials will reach the other person in such a way that he or she will only consider you and your business to be the one from whom to buy.
The truth is that your ability to sell anything online stems from the content that you share with other people. If not for your content, you would not have any way of letting your online connections know about what you are selling and why it stands above the products and/or services of your competitors. Of course, as far as selling is concerned, it is much more difficult to sell a service than to sell a product.
On the other hand, the concept of selling using content marketing is the same whether you are selling a product or a service. The fact is that content has always been king, is king now, and will always be king.
Right about now, you may be asking exactly how you go about creating a selling strategy using content marketing materials. Well, there is an approach that will most likely work for you.
Online business and content marketing
When it comes to selling online, there are a few things that you want to accomplish. You want to:
- Increase brand awareness.
- Raise your ranking on the search engine results page (SERP)
- Engage your readers more effectively
- Increase your brand's value through your content marketing materials
- Increase your social reach through a large volume of top-quality content. If you achieve this, you will have a chance that your content will go viral.
- Make it feel as though you are not selling. If you are actually teaching your readers what you know, they will walk away from your content with something extremely valuable.
The effective type of content to allow you to sell online
The answer to this is not the same for every person and for every business. The most appropriate type of content largely depends on the industry that you are in and your particular target audience. Some of the possible vehicles that you may want to consider using include online newsletters, white papers, short videos, graphic materials, etc. Now, you are at the point at which you need to consider what to do with the actual content.
- Make your headlines highly effective: What you need to understand here is that you have exactly three seconds to capture the attention of your reader with your headline. If you can't do it in that amount of time, the reader will move on to someone else's content. Your headline should contain strong keywords or key phrases (although you will want to be careful about not over-stuffing the title with too many keywords or key phrases). If you don't feel confident about your keywords and key phrases, you will want to do your homework so that you have a clear understanding about which keywords and key phrases work most effectively for your particular brand.
- Using guest bloggers can be extremely beneficial: Using guest bloggers can be extremely effective because it adds interesting perspectives to the content that you have written and shared. Your readers will thank you for it. Of course, you should not surmise that your readers are more interested in what your guest bloggers are writing than in what you are writing. It is a value-added service that you are offering them. The more valuable, informative information you share with your readers, the more they will appreciate what you are doing for them.
- Maintain a reasonable approach to content marketing: The major focus (and point) of your content is to establish an emotional connection with your target audience members (readers). Your readers may be current clients or they may be prospective clients. In either case, you want to connect with them on an emotional/human level. If the content that you are sharing resonates with your readers, you will most likely succeed at establishing a lasting relationship with the other person.
Using your content marketing materials to sell online is an obvious choice. It is a well-established fact that content marketing is necessary if you are going to succeed in selling online. You will want to make sure that your content is original and as innovative and refreshing as possible. If it possesses those qualities, other people will want to read it. Now, all you need to do is go about it in the most effective manner possible for your brand.
Using Content Marketing to Sell Online
If you are a passionate marketer just like me, who is striving hard to keep up with the pace of vicissitudes occurring in the content marketing industry, you will definitely enjoy exploring this article! Talking about the year 2017 on advertising community, it was fully action-packed with lots of new endeavors.
Keeping in mind the eventful online marketing industry, it is impossible to admit that this pace would get any lower. So do you have any plans to cope up with the pace? I know it is somewhat daunting, but this is why I have written the blog! Let us discuss some of the leading trends of 2017 in the content marketing industry so that we are ready to handle it:
Due to the bombardment of content and the development of new trends, the users are fully aware of the pros and cons. They are enjoying the luxury as a result of these advancements, but the users are also being manipulated and misguided through online marketing.
To handle this scenario, the marketers are now working on the Personalization phenomenon. The more user-friendly the content and online presence is, the more likely it is that the customers will feel relaxed and secure. Features offered should be more collaborative, and the individualized experience should be integrated.
Diversification of Advertisement
As the process of information flow on the internet is a never ending story, I should say, the customers have access to the online content information through various resources. Do you know the effects of these additional variables and considerations on the buyer? They are much confused now, but as everything has Pros and Cons, the people now are much more knowledgeable.
Thus they take more time to decide. They are inclined to conduct more researches than before. The decisions these days are complex, and the marketers are using more diverse mediums to attract their potential customers.
Buying Arenas: More than Ever!
The online shopping platforms are increasing day by day. Every company has its online marketing portal also as the online presence liberates you from the physical existence limitations. Now, due to this ease for the buyers, the online marketers have also been blessed by the numerous opportunities for advertising and conversion of potential customers.
Many vendors have gone 'online' via their App, and they are paying to the advertisers to display their App so that the customers can buy directly from that application. Through this method, the potential customer is converted before they move on to the vendor's website. This is indeed a great accomplishment for the vendors.
Mobile-optimized Marketing: On the Go!
Desktops usage has reduced over the past ten years, due to the increasing usage of the Mobile Phones and Tablets. The cell phones these days are bigger in size having larger screens and easier-to-use interface. Browsing the Internet through cell phones and tablets is a fun-filled activity. The marketing experts are paying more attention towards the responsiveness of the websites on these platforms.
Companies like Google, Amazon, Facebook, Twitter (and much more) are structuring their applications for the Cell Phones and Tablets, making sure that the leads are generated colossally.
Better the Amalgamation; Better The Results!
The Online Marketing strategy of the organizations is now integrated into the concept of mainstream marketing. Moreover, the online marketing has taken the place of the traditional marketing and its campaigns. The online marketing is traceable and diverse in nature.
To exemplify, I would like to mention regarding the interdependency of various marketing techniques. No matter how excellently written the online content is, without SEO it is not worthy enough to generate leads.
If you think keeping pace with these trends is difficult, you can take help from an online content marketing company that can cater your content marketing requirements effectively.
Instant Article Wizard Review
We have used (and regularly test) a variety of SEO tools and services in order to compare them. This includes not only direct competitors to my own products, but also the “Big Data” providers in the SEO industry.
Great data is only great if you understand what to do with it. If you’re a beginner to ranking your site in Google then you need guidance more than a bunch of stats and numbers.
This is where most of the SEO tools fail miserably. While the individual data points provided by these tools are often pretty good, when it comes to using this data to give you practical advice they almost always fall flat.
Take estimating keyword competition for example. How difficult will it be to rank in Google for a specific set of keywords? With all of that data at these tools disposal, you would think they would be pretty good at estimating that difficulty.
They’re not. In fact, they’re usually pretty bad at it.
Let me back this up by giving you an example of some keywords where these tools get it wrong. This example is a “long tail” (that is, a set of keywords that don’t get searched very often and contain 4 or more words).
Keywords: online acoustic guitar lessons
Difficulty rating from popular tools (scale is 0 to 100):
Moz – 50
SEMRush – 69
SpyFu – 56
KWFinder – 49
Difficulty rating from my soon-to-be-released SEO system:
Keyword Titan – 28
Notice the difference? The four popular tools shown estimate it to be about twice as difficult to rank for “online acoustic guitar lessons” as Keyword Titan does.
The reason why their estimates are so (incorrectly) high is because those tools appear to be averaging the authority of Google’s top 10 ranking domains / pages for the keywords. That’s a mistake, a serious mistake, and it’s where pretty much every keyword tool goes wrong.
You see, the true estimation of how difficult it will be to rank for a set of keywords in Google isn’t found in the strength of the top 10 sites ranking for the keywords — it’s found in the weakness of the weakest ranking site in those top 10 results.
That is, if there are 9 very strong sites ranking for a set of keywords and one weak site mixed in among them, that weak site is the true indicator that ranking in the top 10 for those keywords is not so difficult. After all, if it was difficult to rank for then that weak result wouldn’t be there, right?
Almost no other keyword tool gets this right. They always average the strength of the top 10 Google results together to come up with their difficulty estimations.