Article Builder | Article Writing Content Marketing

Content Marketing and Article Builder are buzzwords of the moment but there is confusion over what that really is and why a business should do it. This article sets out some of the basics.

The Best Jon Leger Article Software and Content Marketing Strategies

CONTENT STRATEGY

If you create content that your prospective customers need and want, they will find it, consume and engage with it and ultimately transact a profitable action with you. They may also share that Article Builder derived content with their own friends and contacts, amplifying the effect.

So this is where you start – developing a content marketing strategy. First you need to work out what your audience wants. Finding them is easy, but working out what they’re really interested in and why they visit certain sites or retail outlets is the issue.

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All consumers are looking for solutions to their problems. Work out what those problems are and you can target your article marketing based on your Article Builder derived strategies for maximum effect.

CONTENT CREATION

Once the aims of the content marketing programme are set and customer needs identified, then you need to create the content to fulfil that need. That content can take many forms – here are just a few; videos, infographics, social media content, apps, website articles, blogs, eNewsletters, photos/illustrations, animations, webinars, microsites, etc.

If you can’t produce that content yourself, you will need the support of writers, bloggers, designers and web developers. You will need a network of tried and trusted partners – videographers, coders, app builders etc – who will work to your strategy and brief.


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How to Do TextSuite Powered Content Marketing From an SEO Perspective

Find ONE Good Keyword.

Since Article Builder creates content, selects the title and builds links to thearticles that it posts to your blogs for you without you having to lift a finger, you don’t have to deal with keyword research on your internal pages. That means the only keyword research you need to do (and you don’t even really “NEED” to do it… it just helps,) is for the homepage.

To do this use Jon Leger's Keyword Titan Software but you can also use the Google Keyword Tool and stick in any one of the general categories that Article Builder covers. Next, just go to the homepage of Article Builder to find the list.

Now filter down to only those keywords that have at least 1,000 exact global monthly searches and that is fairly general… just about any topic under that niche would fit “under” it.

Then grab all of those keywords and start plugging them into the keyword analyzer of Keyword Titan until I find one that has a “Moderate” to “Easy” competition rating.

If you don’t have Keyword Titan it’s not quite as accurate, but you can go by the Google Keyword Tool’s competition metrics and find one that has “Low” to “Medium” competition.

Keyword Titan Software by Jon Leger

Once you have found one, that’s what you target the homepage (root) of your new blog to. Of course you can get MUCH more in depth and technical with your keyword research and there’s nothing wrong with that. But just go for volume and don’t waste much time.


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How to Do TextSuite Powered Content Marketing From an SEO Perspective

I am about to spill the beans to let you all know the real truths behind article marketing.

,p.How effective article marketing is - if at all?

And the do's and don'ts of article marketing.

A general definition of article marketing would be where you create an article on a topic that is related to your website, and publish that article.

The article is not about promoting your website as such - hard to understand maybe, but you are trying to capture the reader!

Always remember to use effective keywords and phrases that relate to your topic.

In the author bio section you will need to put in a brief description about yourself along with a link back to your website, whether it be the home page or some other page on your site.

The whole idea here is for your article to get seen online and for other webmasters to republish your article on other sites - thus giving rise to links and traffic.

OK - so let's go through the facts and the myths of article writing -

Nonsense: writing an article doesn't really do much for your online business.

A Fact: article marketing can help you increase your link popularity and can be a great source of some of the most targeted traffic you can get.

Nonsense: rehashed or reprinted articles will only get indexed as extra or add on pages and therefore this way of doing things doesn't really help at all.

A Fact: this is incorrect as depending on exactly where the article gets submitted to, is what matters. The article can get listed in the top 10 and not as a supplemental page.

Nonsense: Pushing out your article all over the internet creates duplicate content and you will be punished by the search engines.

A Fact: If search engines punished you and duplicate content was a big no - than all RSS feeds would cause sheer mayhem. Just take a look at the New York Times for example and see how many people link up via RSS feed or attach an article to their blog!

Nonsense: The only way to get article writing to work for you is to write an article and to send it to hundreds of article websites.

A Fact: There is more than one way to skin a cat!  If you are looking for loads of links to your site than fair enough - use the way just mentioned.

However another way is to ask bespoke article websites or directories to accept your article - they will take it, so long as it is relevant and is a niche article. This is probably harder work but the results can be a lot more rewarding. And you will land up getting better and more targeted traffic.

And let's not also forget that posting your article on your own website is also a great way to add fresh content and if the article is well written than people will link directly to the article thus increasing both the traffic to your site and the PR of your site.

Nonsense: Always make sure that you post your article to your website site, wait for the spiders to crawl your site, wait for the page to be indexed, and then submit the article elsewhere.

A Fact: When you add an article to your website it is called adding content, however when you submit articles to other sites, it is called article marketing, and with article marketing you don't want the article to get indexed on your site first.

Confused about what I just said?

Well just remember - don't confuse adding content with article marketing as they are two separate exercises.

By submitting articles to other sites and by the search engines finding these articles will help you and your website.

If the websites that you have submitted your article to are getting indexed well, you will stand a good chance of getting seen and high up in the rankings.

Hopefully you will now have a better understanding as to how exactly article marketing works and what is required for effective article marketing.


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Using Content Marketing to Sell Online

Blog content (as a matter of fact, all content) has a very specific purpose. That purpose is to educate and inform your readers/target audience) about your products/services and to put them in a position of knowing a little more after they read your content than before they read it.

Using content marketing to help you sell online
First of all, when it comes to your content, you need to consistently deliver top-quality, valuable content to your readers. It is your content that enables you to build a relationship with the other person, which means that eventually, that person will trust you enough to want to buy what you are selling. This is where content marketing comes into it.

Content marketing is an amazing tool to help you sell your product(s) online. If you do it correctly, your content marketing materials will reach the other person in such a way that he or she will only consider you and your business to be the one from whom to buy.

The truth is that your ability to sell anything online stems from the content that you share with other people. If not for your content, you would not have any way of letting your online connections know about what you are selling and why it stands above the products and/or services of your competitors. Of course, as far as selling is concerned, it is much more difficult to sell a service than to sell a product.

On the other hand, the concept of selling using content marketing is the same whether you are selling a product or a service. The fact is that content has always been king, is king now, and will always be king.

Right about now, you may be asking exactly how you go about creating a selling strategy using content marketing materials. Well, there is an approach that will most likely work for you.

Online business and content marketing
When it comes to selling online, there are a few things that you want to accomplish. You want to:

  • Increase brand awareness.
  • Raise your ranking on the search engine results page (SERP)
  • Engage your readers more effectively
  • Increase your brand's value through your content marketing materials
  • Increase your social reach through a large volume of top-quality content. If you achieve this, you will have a chance that your content will go viral.
  • Make it feel as though you are not selling. If you are actually teaching your readers what you know, they will walk away from your content with something extremely valuable.

The effective type of content to allow you to sell online
The answer to this is not the same for every person and for every business. The most appropriate type of content largely depends on the industry that you are in and your particular target audience. Some of the possible vehicles that you may want to consider using include online newsletters, white papers, short videos, graphic materials, etc. Now, you are at the point at which you need to consider what to do with the actual content.

  • Make your headlines highly effective: What you need to understand here is that you have exactly three seconds to capture the attention of your reader with your headline. If you can't do it in that amount of time, the reader will move on to someone else's content. Your headline should contain strong keywords or key phrases (although you will want to be careful about not over-stuffing the title with too many keywords or key phrases). If you don't feel confident about your keywords and key phrases, you will want to do your homework so that you have a clear understanding about which keywords and key phrases work most effectively for your particular brand.

  • Using guest bloggers can be extremely beneficial: Using guest bloggers can be extremely effective because it adds interesting perspectives to the content that you have written and shared. Your readers will thank you for it. Of course, you should not surmise that your readers are more interested in what your guest bloggers are writing than in what you are writing. It is a value-added service that you are offering them. The more valuable, informative information you share with your readers, the more they will appreciate what you are doing for them.

  • Maintain a reasonable approach to content marketing: The major focus (and point) of your content is to establish an emotional connection with your target audience members (readers). Your readers may be current clients or they may be prospective clients. In either case, you want to connect with them on an emotional/human level. If the content that you are sharing resonates with your readers, you will most likely succeed at establishing a lasting relationship with the other person.

Conclusion
Using your content marketing materials to sell online is an obvious choice. It is a well-established fact that content marketing is necessary if you are going to succeed in selling online. You will want to make sure that your content is original and as innovative and refreshing as possible. If it possesses those qualities, other people will want to read it. Now, all you need to do is go about it in the most effective manner possible for your brand.


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TextSuite User – Content Marketing – Hints and Ideas to Make Best Use of Jon Leger’s Article Content Creation and Article Marketing Software Products

Article Builder | Higher Google Rankings Content Marketing

Content Marketing and Article Builder are buzzwords of the moment but there is confusion over what that really is and why a business should do it. This article sets out some of the basics.

The Best Jon Leger Article Software and More Traffic Strategies

CONTENT STRATEGY

If you create content that your prospective customers need and want, they will find it, consume and engage with it and ultimately transact a profitable action with you. They may also share that Article Builder derived content with their own friends and contacts, amplifying the effect.

So this is where you start – developing a content marketing strategy. First you need to work out what your audience wants. Finding them is easy, but working out what they’re really interested in and why they visit certain sites or retail outlets is the issue.

the best spinner login

All consumers are looking for solutions to their problems. Work out what those problems are and you can target your article marketing based on your Article Builder derived strategies for maximum effect.

CONTENT CREATION

Once the aims of the content marketing programme are set and customer needs identified, then you need to create the content to fulfil that need. That content can take many forms – here are just a few; videos, infographics, social media content, apps, website articles, blogs, eNewsletters, photos/illustrations, animations, webinars, microsites, etc.

If you can’t produce that content yourself, you will need the support of writers, bloggers, designers and web developers. You will need a network of tried and trusted partners – videographers, coders, app builders etc – who will work to your strategy and brief.


the best spinner login

Jonathan Leger Products - TextSuite

If you have been in business for any length of time, you probably understand that it is very important for you to gather analytics on your social media marketing efforts. There are various elements that you, as the business owner, will want to concentrate on. You know that gathering analytics is important but you may not understand why.

Why is it so critical for your business to gather web analytics?
There are many answers to this particular question. The answer for one business will possibly be very different than it is for another business. One of the first things that you will pay attention to is not only how many people visit your website but, more importantly, how many people stay on your website for any length of time.

If you find that a significant number of people are not staying on your website, you will want to analyze what you are doing and figure out why they may not be staying. There is probably something that you are doing or not doing that is causing that result. You may want to ask yourself if you are giving your visitors what they actually want and need. As a follow-up, what possible action will follow the visitor's reading your content? This goes back to the concept of WIIFM? (What's In It For Me?). No matter how wonderful you and your business are, if you can't figure out a way to satisfy your visitor's wants and needs, you won't succeed with that person. That is the key to your success.

Be consistent
Consistency is extremely important when it comes to content marketing and how you relate to your online visitors. When it comes to gathering analytics, you should have the same approach. That will be helpful because it allows you to keep a close eye on what is going and if something needs your attention, you will be able to fix any issues that come up very quickly. If you notice that people are paying closer attention (and reacting more positively) to certain pieces of content than others, you will definitely want to continue to gather those metrics.

Uncover the truth
It is very common for people to notice the content that comes at the top and then they forget about the content that comes at the bottom. That is a big mistake in many cases. There is a potential for a lot of value further down the page as well. You need to evaluate if your website is organized as effectively as it can be. Your goal, of course, is to get your visitors to notice all that you have to offer and you need to make sure that they can arrive at your content in the easiest way possible. In any case, it certainly is not a bad idea to evaluate your website every few years and move the sections around (or replace content if that is what you determine is necessary). The last thing that you want is for your website to appear stale and stagnant.

Get in touch with the meaning behind your analytics choices
It is critical that you understand the meaning behind your analytics choices as well as communicating that to your visitors. On your end, it isn't enough to pay attention only to the numbers. You need to look at what those numbers represent and figure out if you are moving in the direction in which you should be moving. If not, you will need to regroup and get onto the correct path. You and the visitor both need to concentrate on the appropriate key performance indicators (KPIs).

Set goals
All businesses should have goals. Otherwise, what are you going to work toward? In the case of analytics, your goals should include gathering intelligence and recognizing other valuable aspects of what you are doing. That applies to every aspect of your business and does not necessarily have anything to do with money.

Keep the big picture in mind
As far as the frequency of your analytics is concerned, if daily notifications work for you, great. However, if you are not able to identify trends because that frequency is too much, you may want to consider adjusting it to a few times a week. That should help you to identify trends and patterns more easily.

Conclusion
Gathering Web analytics is extremely important to your business. Your results will be different (potentially) than those of other businesses. Don't be discouraged by that because it stand to reason and makes a lot of sense. Paying close attention to analytics means that you have the potential to bring your business to the next level. There are several available tools to help you to gather the data that you need for your business. It is a good idea to research what they are so that you can make an informed decision about which one(s) works best for your particular business.


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TextSuite Content Marketing: A Grounding in the Techniques Used

Jonathan Leger’s content creation service iNeedArticles.com is the best place to acquire top-quality original content. Jonathan’s content creation service has some of the lowest prices found yet uses only native-English speaking writers. All writers are screened to ensure proper qualifications are met.

All writers are guaranteed native-English speaking authors. Each iNeedArticles’ writer has to pass a strict test and score very highly on that test to be approved as a writer.

An iNeedArticles.com account is free to set-up. Minimum deposit is only $10.00.

The team at iNeedArticle can write articles, or rewrite existing articles and they can also write eBooks if you need longer content.

The cost of an article – how about less a penny per word as a 500-word article only costs $5.00. Again no membership fees.


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How to Do TextSuite Powered Content Marketing From an SEO Perspective

Content Marketing is the buzzword of the moment but there is confusion over what that really is and why a business should do it. This article sets out some of the basics.

CONTENT STRATEGY

If you create content that your prospective customers need and want, they will find it, consume and engage with it and ultimately transact a profitable action with you. They may also share that content with their own friends and contacts, amplifying the effect.

So this is where you start - developing a content marketing strategy. First you need to work out what your audience wants. Finding them is easy, but working out what they're really interested in and why they visit certain sites or retail outlets is the issue.

All consumers are looking for solutions to their problems. Work out what those problems are and you can target your content marketing.

CONTENT CREATION

Once the aims of the content marketing programme are set and customer needs identified, then you need to create the content to fulfil that need. That content can take many forms - here are just a few; videos, Infographics, social media content, apps, website articles, blogs, Enewsletters, photos/illustrations, animations, webinars, microsites, etc.

If you can't produce that content yourself, you will need the support of writers, bloggers, designers and web developers. You will need a network of tried and trusted partners - videographers, coders, app builders etc - who will work to your strategy and brief.

CONTENT DISTRIBUTION

There is no point in creating content if it is not seen by the people you want to see it. Content search optimisation is key. Use all possible SEO techniques on every piece of content to make sure it is found by your target audience. Also make sure it is distributed on all relevant channels, not just your own social networks.

The Holy Grail is getting your content shared. To achieve this you need a deep understanding of peoples' motivations for sharing. The top two reasons people share content is to bring valuable and entertaining content to others and to define themselves and what they care about.

Your content must fulfil these desires to be shared.

INFLUENCER MARKETING

Influencer marketing has become one of the most effective marketing techniques and is a core channel to get your content distributed and seen widely.

The principle is that ideas and preferences spread though communities socially, from person to person, as opposed to individuals making independent decisions. Some people are more effective than others inasmuch as others tend to follow their practices and/or advice; these people are called influencers.

Marketing to influencers is likely to be more effective (deliver better ROI) than marketing to everybody or marketing to, say, demographics. You need to identify the influencers in your sector and create a strategy to target them.


Return to Category Page: http://textsuiteuser.com/higher-google-rankings-jon-leger-article-software/

TextSuite User – More Traffic – Hints and Ideas to Make Best Use of Jon Leger’s Article Content Creation and Article Marketing Software Products