Content Marketing and Top Keyword Searches are buzzwords of the moment but there is confusion over what that really is and why a business should do it. This article sets out some of the basics.
The Best Keyword Research and Better SEO Strategies
If you create content that your prospective customers need and want, they will find it, consume and engage with it and ultimately transact a profitable action with you. They may also share that Top Keyword Searches derived content with their own friends and contacts, amplifying the effect.
So this is where you start – developing a content marketing strategy. First you need to work out what your audience wants. Finding them is easy, but working out what they’re really interested in and why they visit certain sites or retail outlets is the issue.
All consumers are looking for solutions to their problems. Work out what those problems are and you can target your article marketing based on your Top Keyword Searches derived strategies for maximum effect.
Once the aims of the content marketing programme are set and customer needs identified, then you need to create the content to fulfil that need. That content can take many forms – here are just a few; videos, infographics, social media content, apps, website articles, blogs, eNewsletters, photos/illustrations, animations, webinars, microsites, etc.
If you can’t produce that content yourself, you will need the support of writers, bloggers, designers and web developers. You will need a network of tried and trusted partners – videographers, coders, app builders etc – who will work to your strategy and brief.
The Best Autoresponder System for Article Marketing Mailing
Instant Article Wizard is a powerful and popular article generation software developed by well know software developer Jonathan Leger.Instant Article Wizard can generate high-quality articles on almost any subject according to your demands in just minutes, even if you know nothing about that particular subject. All you need to do is tweak it a little and you are good to go.
- Gather and disect THOUSANDS of pages of research on ANY topic you choose in SECONDS.
- Break the research down into subtopics so you can break your content into relevant sections with ease.
- Generate paragraphs of content based on the topics you choose with ease.
- Rewrite the research using the integrated The Best Spinner thesaurus.
- Verify the output articles are unique by checking them against Copyscape AND highlighting the parts of the article that Copyscape considers "duplicate". (Requires a Copyscape Premium account -- not included.)
- Gather research from Google Web Results, Microsoft Word files, Adobe PDF files, content-rich articles, product reviews, Google Scholar, Google News and Google US Gov't search.
- Built-in support for English, Spanish, French, German, Italian, Portuguese (but it will work with virtually any language).
- Get results from DOZENS of countries supported by Google.
- Export to virtually any other spin format for compatibility with other systems.
- Built-in Keyword Research from Google Trends and a Keyword Suggestion tool.
- Saves you work in Projects so you can use the same research to write many articles.
- Allows you to run many queries at once from any or all of the available sources.
How to Use ArticleBuilder.net to Create Easy, Profitable Sites Quickly!
The most powerful autoresponder system on the market is available only to Prosperative members as a free bonus! It's called JLMailer.
This incredible tool takes email list management to the next level. Powerful features like contact tagging, conversion tracking and extreme filtering features make it THE next-generation list management system. It's the one personally used by Jonathan Leger to manage his large list of email contacts and prospects. Worth a MINIMUM of $250 a year, but only available to members, and at no cost once you subscribe monthly.
TextSuite Strategies to Build Your Article Marketing Success
If you have been in business for any length of time, you probably understand that it is very important for you to gather analytics on your social media marketing efforts. There are various elements that you, as the business owner, will want to concentrate on. You know that gathering analytics is important but you may not understand why.
Why is it so critical for your business to gather web analytics?
There are many answers to this particular question. The answer for one business will possibly be very different than it is for another business. One of the first things that you will pay attention to is not only how many people visit your website but, more importantly, how many people stay on your website for any length of time.
If you find that a significant number of people are not staying on your website, you will want to analyze what you are doing and figure out why they may not be staying. There is probably something that you are doing or not doing that is causing that result. You may want to ask yourself if you are giving your visitors what they actually want and need. As a follow-up, what possible action will follow the visitor's reading your content? This goes back to the concept of WIIFM? (What's In It For Me?). No matter how wonderful you and your business are, if you can't figure out a way to satisfy your visitor's wants and needs, you won't succeed with that person. That is the key to your success.
Consistency is extremely important when it comes to content marketing and how you relate to your online visitors. When it comes to gathering analytics, you should have the same approach. That will be helpful because it allows you to keep a close eye on what is going and if something needs your attention, you will be able to fix any issues that come up very quickly. If you notice that people are paying closer attention (and reacting more positively) to certain pieces of content than others, you will definitely want to continue to gather those metrics.
Uncover the truth
It is very common for people to notice the content that comes at the top and then they forget about the content that comes at the bottom. That is a big mistake in many cases. There is a potential for a lot of value further down the page as well. You need to evaluate if your website is organized as effectively as it can be. Your goal, of course, is to get your visitors to notice all that you have to offer and you need to make sure that they can arrive at your content in the easiest way possible. In any case, it certainly is not a bad idea to evaluate your website every few years and move the sections around (or replace content if that is what you determine is necessary). The last thing that you want is for your website to appear stale and stagnant.
Get in touch with the meaning behind your analytics choices
It is critical that you understand the meaning behind your analytics choices as well as communicating that to your visitors. On your end, it isn't enough to pay attention only to the numbers. You need to look at what those numbers represent and figure out if you are moving in the direction in which you should be moving. If not, you will need to regroup and get onto the correct path. You and the visitor both need to concentrate on the appropriate key performance indicators (KPIs).
All businesses should have goals. Otherwise, what are you going to work toward? In the case of analytics, your goals should include gathering intelligence and recognizing other valuable aspects of what you are doing. That applies to every aspect of your business and does not necessarily have anything to do with money.
Keep the big picture in mind
As far as the frequency of your analytics is concerned, if daily notifications work for you, great. However, if you are not able to identify trends because that frequency is too much, you may want to consider adjusting it to a few times a week. That should help you to identify trends and patterns more easily.
Gathering Web analytics is extremely important to your business. Your results will be different (potentially) than those of other businesses. Don't be discouraged by that because it stand to reason and makes a lot of sense. Paying close attention to analytics means that you have the potential to bring your business to the next level. There are several available tools to help you to gather the data that you need for your business. It is a good idea to research what they are so that you can make an informed decision about which one(s) works best for your particular business.
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TextSuite User – Better SEO – Hints and Ideas to Make Best Use of Jon Leger’s Article Content Creation and Article Marketing Software Products