Article Spinners

The Online Marketing strategy of successful organizations is now integrated into the concept of mainstream marketing, of which Article Spinners can, and should be an important part. Moreover, online marketing has taken the place of the traditional marketing and its campaigns. Online marketing is has novel features, it being traceable, and diverse in nature.

Marketing is truly embracing the future, and those that hold back and stick with the old ways are destined to run a heavy risk that their companies will do less businesses and ultimately fail. Yes. it is THAT important to keep up with ALL the new marketing techniques in which More Traffic is/ are) important.

Article Spinners: More Traffic

To exemplify, I would like to mention regarding the interdependency of various marketing techniques. No matter how excellently written the online content is, without SEO it is not worthy enough to generate leads.

If you think keeping pace with these trends is difficult, you can take help from an online content marketing company that can cater your content marketing requirements effectively.

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Find ONE Good Keyword.

Since Article Builder creates content, selects the title and builds links to thearticles that it posts to your blogs for you without you having to lift a finger, you don’t have to deal with keyword research on your internal pages. That means the only keyword research you need to do (and you don’t even really “NEED” to do it… it just helps,) is for the homepage.

To do this use Jon Leger's Keyword Titan Software but you can also use the Google Keyword Tool and stick in any one of the general categories that Article Builder covers. Next, just go to the homepage of Article Builder to find the list.

Now filter down to only those keywords that have at least 1,000 exact global monthly searches and that is fairly general… just about any topic under that niche would fit “under” it.

Then grab all of those keywords and start plugging them into the keyword analyzer of Keyword Titan until I find one that has a “Moderate” to “Easy” competition rating.

If you don’t have Keyword Titan it’s not quite as accurate, but you can go by the Google Keyword Tool’s competition metrics and find one that has “Low” to “Medium” competition.

Keyword Titan Software by Jon Leger

Once you have found one, that’s what you target the homepage (root) of your new blog to. Of course you can get MUCH more in depth and technical with your keyword research and there’s nothing wrong with that. But just go for volume and don’t waste much time.

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A Beginner's Guide to Content Marketing

Content Marketing is the buzzword of the moment but there is confusion over what that really is and why a business should do it. This article sets out some of the basics.

CONTENT STRATEGY

If you create content that your prospective customers need and want, they will find it, consume and engage with it and ultimately transact a profitable action with you. They may also share that content with their own friends and contacts, amplifying the effect.

So this is where you start - developing a content marketing strategy. First you need to work out what your audience wants. Finding them is easy, but working out what they're really interested in and why they visit certain sites or retail outlets is the issue.

All consumers are looking for solutions to their problems. Work out what those problems are and you can target your content marketing.

CONTENT CREATION

Once the aims of the content marketing programme are set and customer needs identified, then you need to create the content to fulfil that need. That content can take many forms - here are just a few; videos, Infographics, social media content, apps, website articles, blogs, Enewsletters, photos/illustrations, animations, webinars, microsites, etc.

If you can't produce that content yourself, you will need the support of writers, bloggers, designers and web developers. You will need a network of tried and trusted partners - videographers, coders, app builders etc - who will work to your strategy and brief.

CONTENT DISTRIBUTION

There is no point in creating content if it is not seen by the people you want to see it. Content search optimisation is key. Use all possible SEO techniques on every piece of content to make sure it is found by your target audience. Also make sure it is distributed on all relevant channels, not just your own social networks.

The Holy Grail is getting your content shared. To achieve this you need a deep understanding of peoples' motivations for sharing. The top two reasons people share content is to bring valuable and entertaining content to others and to define themselves and what they care about.

Your content must fulfil these desires to be shared.

INFLUENCER MARKETING

Influencer marketing has become one of the most effective marketing techniques and is a core channel to get your content distributed and seen widely.

The principle is that ideas and preferences spread though communities socially, from person to person, as opposed to individuals making independent decisions. Some people are more effective than others inasmuch as others tend to follow their practices and/or advice; these people are called influencers.

Marketing to influencers is likely to be more effective (deliver better ROI) than marketing to everybody or marketing to, say, demographics. You need to identify the influencers in your sector and create a strategy to target them.

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