Content Marketing and Internet Marketing Articles are buzzwords of the moment but there is confusion over what that really is and why a business should do it. This article sets out some of the basics.
The Best Article Marketing and Content Marketing Strategies
If you create content that your prospective customers need and want, they will find it, consume and engage with it and ultimately transact a profitable action with you. They may also share that Internet Marketing Articles derived content with their own friends and contacts, amplifying the effect.
So this is where you start – developing a content marketing strategy. First you need to work out what your audience wants. Finding them is easy, but working out what they’re really interested in and why they visit certain sites or retail outlets is the issue.
All consumers are looking for solutions to their problems. Work out what those problems are and you can target your article marketing based on your Internet Marketing Articles derived strategies for maximum effect.
Once the aims of the content marketing programme are set and customer needs identified, then you need to create the content to fulfil that need. That content can take many forms – here are just a few; videos, infographics, social media content, apps, website articles, blogs, eNewsletters, photos/illustrations, animations, webinars, microsites, etc.
If you can’t produce that content yourself, you will need the support of writers, bloggers, designers and web developers. You will need a network of tried and trusted partners – videographers, coders, app builders etc – who will work to your strategy and brief.
The Best Autoresponder System for Article Marketing Mailing
We have used (and regularly test) a variety of SEO tools and services in order to compare them. This includes not only direct competitors to my own products, but also the “Big Data” providers in the SEO industry.
Great data is only great if you understand what to do with it. If you’re a beginner to ranking your site in Google then you need guidance more than a bunch of stats and numbers.
This is where most of the SEO tools fail miserably. While the individual data points provided by these tools are often pretty good, when it comes to using this data to give you practical advice they almost always fall flat.
Take estimating keyword competition for example. How difficult will it be to rank in Google for a specific set of keywords? With all of that data at these tools disposal, you would think they would be pretty good at estimating that difficulty.
They’re not. In fact, they’re usually pretty bad at it.
Let me back this up by giving you an example of some keywords where these tools get it wrong. This example is a “long tail” (that is, a set of keywords that don’t get searched very often and contain 4 or more words).
Keywords: online acoustic guitar lessons
Difficulty rating from popular tools (scale is 0 to 100):
Moz – 50
SEMRush – 69
SpyFu – 56
KWFinder – 49
Difficulty rating from my soon-to-be-released SEO system:
Keyword Titan – 28
Notice the difference? The four popular tools shown estimate it to be about twice as difficult to rank for “online acoustic guitar lessons” as Keyword Titan does.
The reason why their estimates are so (incorrectly) high is because those tools appear to be averaging the authority of Google’s top 10 ranking domains / pages for the keywords. That’s a mistake, a serious mistake, and it’s where pretty much every keyword tool goes wrong.
You see, the true estimation of how difficult it will be to rank for a set of keywords in Google isn’t found in the strength of the top 10 sites ranking for the keywords — it’s found in the weakness of the weakest ranking site in those top 10 results.
That is, if there are 9 very strong sites ranking for a set of keywords and one weak site mixed in among them, that weak site is the true indicator that ranking in the top 10 for those keywords is not so difficult. After all, if it was difficult to rank for then that weak result wouldn’t be there, right?
Almost no other keyword tool gets this right. They always average the strength of the top 10 Google results together to come up with their difficulty estimations.
How to Do TextSuite Powered Content Marketing From an SEO Perspective
Has this happened to you before?
You have a great idea for a killer article.
You see so much potential with this article and ideas are running through your mind. You know that this article is going to make a big impact so you start writing immediately.
When you're done writing it, you submit it to a bunch of your favorite article directories.
Everyday you're checking up on the progress on your amazing article but there's a problem. The so called killer article that you had so much potential is barely getting any readers.
What should you do?
The article that you are about to read is going to talk you through the process of making a high traffic article that will get you lots or readers and a lots of click through conversions to your site.
Tip 1 -Your title is the face of your article and if that face is not well groomed then you will have a hard time attracting readers.
Remember that you only have about 5 seconds to catch your readers attention with your title so make sure that it's strong, catchy and to the point. A great title tells the reader what they are going to learn if they click your article.
Tip 2 - Your first paragraph is what will make or break your article. You have to keep in mind that the first couple of sentences are what determines your reader's decision on whether he/she will continue reading your article.
Tip 3 - the body of your article has to be short, easy to read and to the point. All readers want are answers, so make it your job to give the readers what they want. There's nothing to it, all you have to do is provide your reader with useful information that she/he can use to improve their business or help solve their problem.
Tip 4 - You are going to need a strong call to action. You resource box is where you do your selling and it's where you need to persuade your reader into clicking the link.
Do not be afraid to tell your reader to click your link and check out your site because if you don't try to close the deal who's going to do it for you?
TextSuite Article Marketing - Learn How to Write High Traffic Articles NowFind ONE Good Keyword.
Since Article Builder creates content, selects the title and builds links to thearticles that it posts to your blogs for you without you having to lift a finger, you don’t have to deal with keyword research on your internal pages. That means the only keyword research you need to do (and you don’t even really “NEED” to do it… it just helps,) is for the homepage.
To do this use Jon Leger's Keyword Titan Software but you can also use the Google Keyword Tool and stick in any one of the general categories that Article Builder covers. Next, just go to the homepage of Article Builder to find the list.
Now filter down to only those keywords that have at least 1,000 exact global monthly searches and that is fairly general… just about any topic under that niche would fit “under” it.
Then grab all of those keywords and start plugging them into the keyword analyzer of Keyword Titan until I find one that has a “Moderate” to “Easy” competition rating.
If you don’t have Keyword Titan it’s not quite as accurate, but you can go by the Google Keyword Tool’s competition metrics and find one that has “Low” to “Medium” competition.
Once you have found one, that’s what you target the homepage (root) of your new blog to. Of course you can get MUCH more in depth and technical with your keyword research and there’s nothing wrong with that. But just go for volume and don’t waste much time.
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TextSuite User – Content Marketing – Hints and Ideas to Make Best Use of Jon Leger’s Article Content Creation and Article Marketing Software Products