Content Marketing and Top Keywords are buzzwords of the moment but there is confusion over what that really is and why a business should do it. This article sets out some of the basics.
The Best Keyword Research and More Traffic Strategies
If you create content that your prospective customers need and want, they will find it, consume and engage with it and ultimately transact a profitable action with you. They may also share that Top Keywords derived content with their own friends and contacts, amplifying the effect.
So this is where you start – developing a content marketing strategy. First you need to work out what your audience wants. Finding them is easy, but working out what they’re really interested in and why they visit certain sites or retail outlets is the issue.
All consumers are looking for solutions to their problems. Work out what those problems are and you can target your article marketing based on your Top Keywords derived strategies for maximum effect.
Once the aims of the content marketing programme are set and customer needs identified, then you need to create the content to fulfil that need. That content can take many forms – here are just a few; videos, infographics, social media content, apps, website articles, blogs, eNewsletters, photos/illustrations, animations, webinars, microsites, etc.
If you can’t produce that content yourself, you will need the support of writers, bloggers, designers and web developers. You will need a network of tried and trusted partners – videographers, coders, app builders etc – who will work to your strategy and brief.
The Best Autoresponder System for Article Marketing Mailing
When you're into article marketing, it's necessary for you to know the basics, but it shouldn't stop at that. You need to figure out how to have an edge over other online entrepreneurs who are also trying their hand at the field. Below are surefire tips for you to step your article marketing tactics up a notch.
Using less used keywords
While a lot of people who are into article marketing are looking for the most popular keywords, there's actually another way for you to get high search engine rankings. You can also sprinkle not-to-popular keywords into your article whenever you can. This way, when the researcher decides to punch in a less popular keyword on the search engine query box, you're sure to be on one of the top spots on the list.
Some people put too much premium on keyword density that they forget to write highly informative articles. The fact is that when your articles are gauged as more useful by actual human visitors, you're bound to get high rankings for a longer period of time. Never put up fluffy articles on your website just for the sake of attracting search engine crawlers. Always keep your articles straight to the point, meaty, and concise. Nobody wants to go over large chunks of words that are meaningless.
Aside from catchy titles, you should also consider putting subtitles if you publish a lengthy article online. This will help the online reader scan for the details they actually need from your article. It's also more visually pleasing to look at small paragraphs compared to huge, eye-straining text blocks on the screen.
Be very conversational when you're writing content for the internet. You wouldn't want to cater only to a limited audience when you're writing for the big cyberspace. Consider the fact that you're writing for a global market whose first language isn't always necessarily the one you're using right now. If you want to be understood by more people, you need to learn how to be accessible.
Instant Article Wizard ReviewFind ONE Good Keyword.
Since Article Builder creates content, selects the title and builds links to thearticles that it posts to your blogs for you without you having to lift a finger, you don’t have to deal with keyword research on your internal pages. That means the only keyword research you need to do (and you don’t even really “NEED” to do it… it just helps,) is for the homepage.
To do this use Jon Leger's Keyword Titan Software but you can also use the Google Keyword Tool and stick in any one of the general categories that Article Builder covers. Next, just go to the homepage of Article Builder to find the list.
Now filter down to only those keywords that have at least 1,000 exact global monthly searches and that is fairly general… just about any topic under that niche would fit “under” it.
Then grab all of those keywords and start plugging them into the keyword analyzer of Keyword Titan until I find one that has a “Moderate” to “Easy” competition rating.
If you don’t have Keyword Titan it’s not quite as accurate, but you can go by the Google Keyword Tool’s competition metrics and find one that has “Low” to “Medium” competition.
Once you have found one, that’s what you target the homepage (root) of your new blog to. Of course you can get MUCH more in depth and technical with your keyword research and there’s nothing wrong with that. But just go for volume and don’t waste much time.
248 Fall/Winter Seasonal Keywords to Target
Article marketing is one of the best ways that a business can promote itself. By doing something as simple as writing an article, a business can make its products and services available to a wider audience. Use the advice in the following article if you want to use article marketing.
One of the biggest problems marketers encounter with their article campaigns is that they do not complete enough articles to make an impact. Your articles do not have to be long, but they do need to be of a very high quality. And the more you write and the more locations you send them out to, the better your odds of success become.
Writing can be a good way to earn income for one’s personal finances. Using the internet to sell ones writing such as how to guides or short stories can produce a return for a low to free start up costs. One can also take things they may have already written for school or fun to save time.
When you are trying to market your articles, always remember that providing information should come first. You can sell yourself, just do not make it too obvious. The readers are looking for things that will benefit them, and when you only attempt to sell yourself, the reader will have no benefits.
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TextSuite User – More Traffic – Hints and Ideas to Make Best Use of Jon Leger’s Article Content Creation and Article Marketing Software Products