Content Marketing and Online Marketing Articles are buzzwords of the moment but there is confusion over what that really is and why a business should do it. This article sets out some of the basics.
The Best Article Marketing and Content Marketing Strategies
If you create content that your prospective customers need and want, they will find it, consume and engage with it and ultimately transact a profitable action with you. They may also share that Online Marketing Articles derived content with their own friends and contacts, amplifying the effect.
So this is where you start – developing a content marketing strategy. First you need to work out what your audience wants. Finding them is easy, but working out what they’re really interested in and why they visit certain sites or retail outlets is the issue.
All consumers are looking for solutions to their problems. Work out what those problems are and you can target your article marketing based on your Online Marketing Articles derived strategies for maximum effect.
Once the aims of the content marketing programme are set and customer needs identified, then you need to create the content to fulfil that need. That content can take many forms – here are just a few; videos, infographics, social media content, apps, website articles, blogs, eNewsletters, photos/illustrations, animations, webinars, microsites, etc.
If you can’t produce that content yourself, you will need the support of writers, bloggers, designers and web developers. You will need a network of tried and trusted partners – videographers, coders, app builders etc – who will work to your strategy and brief.
A Beginner's Guide to Content Marketing
We have used (and regularly test) a variety of SEO tools and services in order to compare them. This includes not only direct competitors to my own products, but also the “Big Data” providers in the SEO industry.
Great data is only great if you understand what to do with it. If you’re a beginner to ranking your site in Google then you need guidance more than a bunch of stats and numbers.
This is where most of the SEO tools fail miserably. While the individual data points provided by these tools are often pretty good, when it comes to using this data to give you practical advice they almost always fall flat.
Take estimating keyword competition for example. How difficult will it be to rank in Google for a specific set of keywords? With all of that data at these tools disposal, you would think they would be pretty good at estimating that difficulty.
They’re not. In fact, they’re usually pretty bad at it.
Let me back this up by giving you an example of some keywords where these tools get it wrong. This example is a “long tail” (that is, a set of keywords that don’t get searched very often and contain 4 or more words).
Keywords: online acoustic guitar lessons
Difficulty rating from popular tools (scale is 0 to 100):
Moz – 50
SEMRush – 69
SpyFu – 56
KWFinder – 49
Difficulty rating from my soon-to-be-released SEO system:
Keyword Titan – 28
Notice the difference? The four popular tools shown estimate it to be about twice as difficult to rank for “online acoustic guitar lessons” as Keyword Titan does.
The reason why their estimates are so (incorrectly) high is because those tools appear to be averaging the authority of Google’s top 10 ranking domains / pages for the keywords. That’s a mistake, a serious mistake, and it’s where pretty much every keyword tool goes wrong.
You see, the true estimation of how difficult it will be to rank for a set of keywords in Google isn’t found in the strength of the top 10 sites ranking for the keywords — it’s found in the weakness of the weakest ranking site in those top 10 results.
That is, if there are 9 very strong sites ranking for a set of keywords and one weak site mixed in among them, that weak site is the true indicator that ranking in the top 10 for those keywords is not so difficult. After all, if it was difficult to rank for then that weak result wouldn’t be there, right?
Almost no other keyword tool gets this right. They always average the strength of the top 10 Google results together to come up with their difficulty estimations.
Jonathan Leger Products - TextSuite
Instant Article Wizard is a powerful and popular article generation software developed by well know software developer Jonathan Leger.Instant Article Wizard can generate high-quality articles on almost any subject according to your demands in just minutes, even if you know nothing about that particular subject. All you need to do is tweak it a little and you are good to go.
- Gather and disect THOUSANDS of pages of research on ANY topic you choose in SECONDS.
- Break the research down into subtopics so you can break your content into relevant sections with ease.
- Generate paragraphs of content based on the topics you choose with ease.
- Rewrite the research using the integrated The Best Spinner thesaurus.
- Verify the output articles are unique by checking them against Copyscape AND highlighting the parts of the article that Copyscape considers "duplicate". (Requires a Copyscape Premium account -- not included.)
- Gather research from Google Web Results, Microsoft Word files, Adobe PDF files, content-rich articles, product reviews, Google Scholar, Google News and Google US Gov't search.
- Built-in support for English, Spanish, French, German, Italian, Portuguese (but it will work with virtually any language).
- Get results from DOZENS of countries supported by Google.
- Export to virtually any other spin format for compatibility with other systems.
- Built-in Keyword Research from Google Trends and a Keyword Suggestion tool.
- Saves you work in Projects so you can use the same research to write many articles.
- Allows you to run many queries at once from any or all of the available sources.
Using Web Analytics to Improve Content Marketing
You Against The World - The Most Important Article Marketing Tips Available
When it comes to article marketing, one of the easiest and most simplistic methods is submitting articles to article directories. This is helpful, as it brings traffic to your page. Many article directories are free and will allow you to include a link at the bottom of the article; sometimes as a resource. Read on to find out more about this amazing marketing technique.
Post your articles to your site. This helps gives you more traffic and better search rankings. It can help boost the number of search engine results you receive, so post articles regularly to boost your rankings well.
The headlines of your articles are extremely important. Something enticing in your headline will draw readers in and involve them in the article, while something boring will turn them away. Take the time to consider different ideas before settling on a headline. Ask people around you for advice for the best results.
Understand that your level of understanding and expertise is going to decide how well you succeed. If you overreach, you are going to get low quality work. Learning as you go is not always the best method to use.
Only write in the language you are fluent in. If you are not completely fluent and can be mistaken for a native speaker, you should not try to market to this different audience. You may find that you are not using the other language's grammar correctly and are butchering sentences. Also, your own perceptions of the word and society may be completely different than the audience you are trying to market to.
Websites that need more traffic benefit from article marketing and article directories. It's free and easy, and it can help you find success. The more you work on your article marketing campaign, the better of a chance you'll have to be successful. There is quite a bit that goes into this kind of marketing, so use the advice from the article you read and be successful!
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TextSuite User – Content Marketing – Hints and Ideas to Make Best Use of Jon Leger’s Article Content Creation and Article Marketing Software Products