Content Marketing and Meta Keywords are buzzwords of the moment but there is confusion over what that really is and why a business should do it. This article sets out some of the basics.
The Best Keyword Research and Content Marketing Strategies
If you create content that your prospective customers need and want, they will find it, consume and engage with it and ultimately transact a profitable action with you. They may also share that Meta Keywords derived content with their own friends and contacts, amplifying the effect.
So this is where you start – developing a content marketing strategy. First you need to work out what your audience wants. Finding them is easy, but working out what they’re really interested in and why they visit certain sites or retail outlets is the issue.
All consumers are looking for solutions to their problems. Work out what those problems are and you can target your article marketing based on your Meta Keywords derived strategies for maximum effect.
Once the aims of the content marketing programme are set and customer needs identified, then you need to create the content to fulfil that need. That content can take many forms – here are just a few; videos, infographics, social media content, apps, website articles, blogs, eNewsletters, photos/illustrations, animations, webinars, microsites, etc.
If you can’t produce that content yourself, you will need the support of writers, bloggers, designers and web developers. You will need a network of tried and trusted partners – videographers, coders, app builders etc – who will work to your strategy and brief.
A Beginner's Guide to Content Marketing
We have used (and regularly test) a variety of SEO tools and services in order to compare them. This includes not only direct competitors to my own products, but also the “Big Data” providers in the SEO industry.
Great data is only great if you understand what to do with it. If you’re a beginner to ranking your site in Google then you need guidance more than a bunch of stats and numbers.
This is where most of the SEO tools fail miserably. While the individual data points provided by these tools are often pretty good, when it comes to using this data to give you practical advice they almost always fall flat.
Take estimating keyword competition for example. How difficult will it be to rank in Google for a specific set of keywords? With all of that data at these tools disposal, you would think they would be pretty good at estimating that difficulty.
They’re not. In fact, they’re usually pretty bad at it.
Let me back this up by giving you an example of some keywords where these tools get it wrong. This example is a “long tail” (that is, a set of keywords that don’t get searched very often and contain 4 or more words).
Keywords: online acoustic guitar lessons
Difficulty rating from popular tools (scale is 0 to 100):
Moz – 50
SEMRush – 69
SpyFu – 56
KWFinder – 49
Difficulty rating from my soon-to-be-released SEO system:
Keyword Titan – 28
Notice the difference? The four popular tools shown estimate it to be about twice as difficult to rank for “online acoustic guitar lessons” as Keyword Titan does.
The reason why their estimates are so (incorrectly) high is because those tools appear to be averaging the authority of Google’s top 10 ranking domains / pages for the keywords. That’s a mistake, a serious mistake, and it’s where pretty much every keyword tool goes wrong.
You see, the true estimation of how difficult it will be to rank for a set of keywords in Google isn’t found in the strength of the top 10 sites ranking for the keywords — it’s found in the weakness of the weakest ranking site in those top 10 results.
That is, if there are 9 very strong sites ranking for a set of keywords and one weak site mixed in among them, that weak site is the true indicator that ranking in the top 10 for those keywords is not so difficult. After all, if it was difficult to rank for then that weak result wouldn’t be there, right?
Almost no other keyword tool gets this right. They always average the strength of the top 10 Google results together to come up with their difficulty estimations.
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Jonathan Leger Products - TextSuite
Jonathan has continued to stay ahead of every other content creation and article marketing/ spinning software and now with his new release he raises the bar another notch. Guess what, in the next couple of weeks Jonathan is adding another brand new software called the TextSuite. You will be able to use The TextSuite to pull in content to the app, and into the rewriting window, from within the internal resource of over 100,000 articles on a wide range of subjects.
This new All-in-one in content tool has a massive database that will give you the ability to pull in 1000’s of tips in many different categories to start a seed article or post to then spin and make your own, not only that there are many more features which we don't have room to list here. There is absolutely no other Content Writing Tool on this universe that has this ability.Would you like to generate multiple spun versions at one time. OK, how about 1,000 spun versions of your article placed into a ZIP file? Unzip the file and you can have up to 1,000 spun versions from just the one seed article you entered.
One of the coolest features that is built into this content marketing software is the ability to check your spun articles for duplicates on the web. We use this feature during each spinning session to insure I am going to be publishing unique content.
Return to Category Page: http://textsuiteuser.com/more-traffic-keyword-research/
TextSuite User – Content Marketing – Hints and Ideas to Make Best Use of Jon Leger’s Article Content Creation and Article Marketing Software Products