Content Marketing and Keyword Search are buzzwords of the moment but there is confusion over what that really is and why a business should do it. This article sets out some of the basics.
The Best Keyword Research and Article Writing Strategies
If you create content that your prospective customers need and want, they will find it, consume and engage with it and ultimately transact a profitable action with you. They may also share that Keyword Search derived content with their own friends and contacts, amplifying the effect.
So this is where you start – developing a content marketing strategy. First you need to work out what your audience wants. Finding them is easy, but working out what they’re really interested in and why they visit certain sites or retail outlets is the issue.
All consumers are looking for solutions to their problems. Work out what those problems are and you can target your article marketing based on your Keyword Search derived strategies for maximum effect.
Once the aims of the content marketing programme are set and customer needs identified, then you need to create the content to fulfil that need. That content can take many forms – here are just a few; videos, infographics, social media content, apps, website articles, blogs, eNewsletters, photos/illustrations, animations, webinars, microsites, etc.
If you can’t produce that content yourself, you will need the support of writers, bloggers, designers and web developers. You will need a network of tried and trusted partners – videographers, coders, app builders etc – who will work to your strategy and brief.
TextSuite Article Marketing
Jonathan Leger’s content creation service iNeedArticles.com is the best place to acquire top-quality original content. Jonathan’s content creation service has some of the lowest prices found yet uses only native-English speaking writers. All writers are screened to ensure proper qualifications are met.
All writers are guaranteed native-English speaking authors. Each iNeedArticles’ writer has to pass a strict test and score very highly on that test to be approved as a writer.
An iNeedArticles.com account is free to set-up. Minimum deposit is only $10.00.
The team at iNeedArticle can write articles, or rewrite existing articles and they can also write eBooks if you need longer content.
The cost of an article – how about less a penny per word as a 500-word article only costs $5.00. Again no membership fees.
Using Content Marketing to Sell Online
Are you looking for strategies to build a more successful article marketing business? Are you seeking strategies to enhance your internet marketing overall? Then keep reading. In this article, I will reveal effective strategies that can have an impressive result on your article marketing. The result of implementing them will be to gain the attention and recognition that you and your articles deserve.
Article marketing is all about the numbers. Writing and submitting five or even ten articles per day will have some results. However, the more articles you create and submit, the greater the results. Eliminate ten articles per day from your thinking and go up to twenty. When you reach twenty then go to twenty-five. The more quality articles you create and submit the better. If you lack the time to create and submit the required numbers, then look for other options. Hire a ghost writer to help. There are many writers who can provide high-quality articles at fair prices. Check out the options at elance.com or any of the other freelance websites. Just be sure to do your homework before agreeing to terms. Check references and examine samples of the writer's work. Be sure the terms are clearly documented before finalizing any agreement.
Effective article marketing is all about successfully using each and every word you write for your readers. If you don't already, get to know your readers well. Know their problems and questions. Know that they are busy and will likely be scanning rather than reading your articles. Be reader-friendly, brief and crisp in stating your thoughts and ideas. Don't bother your readers by including lots of fluff. Proofread articles before submitting them. Make sure the terms and ideas you communicate are easy to understand. Double check and then fix grammar and spelling errors.
Titles are critical to gaining reader attention. If you want readers to stop and read your articles then your title must be noticed. It must draw reader interest. Invest the time to really think about the topic and the best possible title. Article titles that are brief, to the point, and well-written work best. Your title is a way of informing prospective readers about what you have to say in your article. Your title will be the basis of whether a reader will stop and spend the time to actually start to read your article or not.
Keywords and keyword phrases are extremely important. Remember that keywords have two very important functions. First, your keywords make your articles search engine-friendly. Second, your keywords identify the topics that prospective readers use when they are looking online. Always invest the time to complete keyword research before you make a decision about the keywords you will use.
To your article marketing success!
Using Web Analytics to Improve Content MarketingFind ONE Good Keyword.
Since Article Builder creates content, selects the title and builds links to thearticles that it posts to your blogs for you without you having to lift a finger, you don’t have to deal with keyword research on your internal pages. That means the only keyword research you need to do (and you don’t even really “NEED” to do it… it just helps,) is for the homepage.
To do this use Jon Leger's Keyword Titan Software but you can also use the Google Keyword Tool and stick in any one of the general categories that Article Builder covers. Next, just go to the homepage of Article Builder to find the list.
Now filter down to only those keywords that have at least 1,000 exact global monthly searches and that is fairly general… just about any topic under that niche would fit “under” it.
Then grab all of those keywords and start plugging them into the keyword analyzer of Keyword Titan until I find one that has a “Moderate” to “Easy” competition rating.
If you don’t have Keyword Titan it’s not quite as accurate, but you can go by the Google Keyword Tool’s competition metrics and find one that has “Low” to “Medium” competition.
Once you have found one, that’s what you target the homepage (root) of your new blog to. Of course you can get MUCH more in depth and technical with your keyword research and there’s nothing wrong with that. But just go for volume and don’t waste much time.
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TextSuite User – Article Writing – Hints and Ideas to Make Best Use of Jon Leger’s Article Content Creation and Article Marketing Software Products