Content Marketing and Keyword Search are buzzwords of the moment but there is confusion over what that really is and why a business should do it. This article sets out some of the basics.
The Best Keyword Research and Article Writing Strategies
If you create content that your prospective customers need and want, they will find it, consume and engage with it and ultimately transact a profitable action with you. They may also share that Keyword Search derived content with their own friends and contacts, amplifying the effect.
So this is where you start – developing a content marketing strategy. First you need to work out what your audience wants. Finding them is easy, but working out what they’re really interested in and why they visit certain sites or retail outlets is the issue.
All consumers are looking for solutions to their problems. Work out what those problems are and you can target your article marketing based on your Keyword Search derived strategies for maximum effect.
Once the aims of the content marketing programme are set and customer needs identified, then you need to create the content to fulfil that need. That content can take many forms – here are just a few; videos, infographics, social media content, apps, website articles, blogs, eNewsletters, photos/illustrations, animations, webinars, microsites, etc.
If you can’t produce that content yourself, you will need the support of writers, bloggers, designers and web developers. You will need a network of tried and trusted partners – videographers, coders, app builders etc – who will work to your strategy and brief.
Why Keyword Competition Tools Are (Almost) Always Wrong
Are you looking for strategies to build a more successful article marketing business? Are you seeking strategies to enhance your internet marketing overall? Then keep reading. In this article, I will reveal effective strategies that can have an impressive result on your article marketing. The result of implementing them will be to gain the attention and recognition that you and your articles deserve.
Article marketing is all about the numbers. Writing and submitting five or even ten articles per day will have some results. However, the more articles you create and submit, the greater the results. Eliminate ten articles per day from your thinking and go up to twenty. When you reach twenty then go to twenty-five. The more quality articles you create and submit the better. If you lack the time to create and submit the required numbers, then look for other options. Hire a ghost writer to help. There are many writers who can provide high-quality articles at fair prices. Check out the options at elance.com or any of the other freelance websites. Just be sure to do your homework before agreeing to terms. Check references and examine samples of the writer's work. Be sure the terms are clearly documented before finalizing any agreement.
Effective article marketing is all about successfully using each and every word you write for your readers. If you don't already, get to know your readers well. Know their problems and questions. Know that they are busy and will likely be scanning rather than reading your articles. Be reader-friendly, brief and crisp in stating your thoughts and ideas. Don't bother your readers by including lots of fluff. Proofread articles before submitting them. Make sure the terms and ideas you communicate are easy to understand. Double check and then fix grammar and spelling errors.
Titles are critical to gaining reader attention. If you want readers to stop and read your articles then your title must be noticed. It must draw reader interest. Invest the time to really think about the topic and the best possible title. Article titles that are brief, to the point, and well-written work best. Your title is a way of informing prospective readers about what you have to say in your article. Your title will be the basis of whether a reader will stop and spend the time to actually start to read your article or not.
Keywords and keyword phrases are extremely important. Remember that keywords have two very important functions. First, your keywords make your articles search engine-friendly. Second, your keywords identify the topics that prospective readers use when they are looking online. Always invest the time to complete keyword research before you make a decision about the keywords you will use.
To your article marketing success!
5 Online Marketing Trends of 2017 TextSuite User Must Know
Content marketing has already evolved over the past several years and today it has become a key factor for any business or product to go through this unique marketing strategy in order to gain audiences. The purpose of content marketing is not only to pitch your product or services, but also give your audiences something that is relevant and timely to help them solve their issues.
As market standards are shifting, technology is evolving, and consumer preferences are being changed, "What they really want?" becomes a more difficult question to answer. Nowadays content marketers are required to evaluate the subjective situations and adapt emerging market trends at a faster rate than ever before. They need to keep updated with all the latest trends.
Assuring convincing, reliable customer experiences are the main target for marketing executives. Yet many marketers declare it as an overwhelming task to distribute the right content at the right time to the right audience.
As most of the audiences spend more time online with their mobile devices, there are enormous amounts of data to manipulate strategies for companies in every industry. To have the maximum impact, content marketing businesses should work on gathering, interpreting, and acting on data to turn it into valuable insights and actionable data-driven marketing campaigns.
Video and Live Feature:
Due to evolution in mobile technology, the demand for interactive video content is making a massive impact. It's a fact: studies have confirmed that visual marketing and content is powerful and humans get attracted to visual content faster. Consumers want something incredible that stands out, pulls them in, and connects them. Video and live streaming feature for content marketing will help your efforts stand above the rest. Social media platforms like Facebook are enhancing and optimizing their live video feature to make it easier than ever for users to promote videos and submerge themselves in the content.
Re-emergence of Email Marketing:
Even though many think newsletters are among a disappearing class of communications, email persists to be a critical approach to promote and grow audiences. According to a research, more than 205 billion emails are sent daily. Plus, the numbers are in actual consistently going up in many cases, demonstrating that email is on the rise as a source of information for customers. This figure is expected to reach 246 billion daily emails by 2019. So, considering email marketing in the coming years is highly recommended as its one of the rising trend these days.
Social Media Platform:
As social media websites are being used by many users every day. It has become one of the key part of human's life these days. Many startups and small business promote their organization and services on social media platforms like Facebook, Twitter, LinkedIn etc. The necessity of the promotion of content on these platforms has become essential due to its countless usage. So, content marketers should consider this uprising trend of promoting on social media critically and make the most of it.
There are many other trends as well that can be considered by content writers and marketers to reach millions of potential users to address their needs and promoting businesses. However, these are some of the most critical and rapidly rising trend for the coming years that must not be neglected.
Using Content Marketing to Sell Online
Has this happened to you before?
You have a great idea for a killer article.
You see so much potential with this article and ideas are running through your mind. You know that this article is going to make a big impact so you start writing immediately.
When you're done writing it, you submit it to a bunch of your favorite article directories.
Everyday you're checking up on the progress on your amazing article but there's a problem. The so called killer article that you had so much potential is barely getting any readers.
What should you do?
The article that you are about to read is going to talk you through the process of making a high traffic article that will get you lots or readers and a lots of click through conversions to your site.
Tip 1 -Your title is the face of your article and if that face is not well groomed then you will have a hard time attracting readers.
Remember that you only have about 5 seconds to catch your readers attention with your title so make sure that it's strong, catchy and to the point. A great title tells the reader what they are going to learn if they click your article.
Tip 2 - Your first paragraph is what will make or break your article. You have to keep in mind that the first couple of sentences are what determines your reader's decision on whether he/she will continue reading your article.
Tip 3 - the body of your article has to be short, easy to read and to the point. All readers want are answers, so make it your job to give the readers what they want. There's nothing to it, all you have to do is provide your reader with useful information that she/he can use to improve their business or help solve their problem.
Tip 4 - You are going to need a strong call to action. You resource box is where you do your selling and it's where you need to persuade your reader into clicking the link.
Do not be afraid to tell your reader to click your link and check out your site because if you don't try to close the deal who's going to do it for you?
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TextSuite User – Article Writing – Hints and Ideas to Make Best Use of Jon Leger’s Article Content Creation and Article Marketing Software Products