Content Marketing and Google Keywords Tool are buzzwords of the moment but there is confusion over what that really is and why a business should do it. This article sets out some of the basics.
The Best Keyword Research and Higher Google Rankings Strategies
If you create content that your prospective customers need and want, they will find it, consume and engage with it and ultimately transact a profitable action with you. They may also share that Google Keywords Tool derived content with their own friends and contacts, amplifying the effect.
So this is where you start – developing a content marketing strategy. First you need to work out what your audience wants. Finding them is easy, but working out what they’re really interested in and why they visit certain sites or retail outlets is the issue.
All consumers are looking for solutions to their problems. Work out what those problems are and you can target your article marketing based on your Google Keywords Tool derived strategies for maximum effect.
Once the aims of the content marketing programme are set and customer needs identified, then you need to create the content to fulfil that need. That content can take many forms – here are just a few; videos, infographics, social media content, apps, website articles, blogs, eNewsletters, photos/illustrations, animations, webinars, microsites, etc.
If you can’t produce that content yourself, you will need the support of writers, bloggers, designers and web developers. You will need a network of tried and trusted partners – videographers, coders, app builders etc – who will work to your strategy and brief.
For TextSuite Users - The Most Important Article Marketing Tips Available
When you're into article marketing, it's necessary for you to know the basics, but it shouldn't stop at that. You need to figure out how to have an edge over other online entrepreneurs who are also trying their hand at the field. Below are surefire tips for you to step your article marketing tactics up a notch.
Using less used keywords
While a lot of people who are into article marketing are looking for the most popular keywords, there's actually another way for you to get high search engine rankings. You can also sprinkle not-to-popular keywords into your article whenever you can. This way, when the researcher decides to punch in a less popular keyword on the search engine query box, you're sure to be on one of the top spots on the list.
Some people put too much premium on keyword density that they forget to write highly informative articles. The fact is that when your articles are gauged as more useful by actual human visitors, you're bound to get high rankings for a longer period of time. Never put up fluffy articles on your website just for the sake of attracting search engine crawlers. Always keep your articles straight to the point, meaty, and concise. Nobody wants to go over large chunks of words that are meaningless.
Aside from catchy titles, you should also consider putting subtitles if you publish a lengthy article online. This will help the online reader scan for the details they actually need from your article. It's also more visually pleasing to look at small paragraphs compared to huge, eye-straining text blocks on the screen.
Be very conversational when you're writing content for the internet. You wouldn't want to cater only to a limited audience when you're writing for the big cyberspace. Consider the fact that you're writing for a global market whose first language isn't always necessarily the one you're using right now. If you want to be understood by more people, you need to learn how to be accessible.
How to Do TextSuite Powered Content Marketing From an SEO Perspective
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Using Content Marketing to Sell Online
Jonathan Leger’s content creation service iNeedArticles.com is the best place to acquire top-quality original content. Jonathan’s content creation service has some of the lowest prices found yet uses only native-English speaking writers. All writers are screened to ensure proper qualifications are met.
All writers are guaranteed native-English speaking authors. Each iNeedArticles’ writer has to pass a strict test and score very highly on that test to be approved as a writer.
An iNeedArticles.com account is free to set-up. Minimum deposit is only $10.00.
The team at iNeedArticle can write articles, or rewrite existing articles and they can also write eBooks if you need longer content.
The cost of an article – how about less a penny per word as a 500-word article only costs $5.00. Again no membership fees.
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TextSuite User – Higher Google Rankings – Hints and Ideas to Make Best Use of Jon Leger’s Article Content Creation and Article Marketing Software Products