Content Marketing and Seo Keywords are buzzwords of the moment but there is confusion over what that really is and why a business should do it. This article sets out some of the basics.
The Best Keyword Research and Better SEO Strategies
If you create content that your prospective customers need and want, they will find it, consume and engage with it and ultimately transact a profitable action with you. They may also share that Seo Keywords derived content with their own friends and contacts, amplifying the effect.
So this is where you start – developing a content marketing strategy. First you need to work out what your audience wants. Finding them is easy, but working out what they’re really interested in and why they visit certain sites or retail outlets is the issue.
All consumers are looking for solutions to their problems. Work out what those problems are and you can target your article marketing based on your Seo Keywords derived strategies for maximum effect.
Once the aims of the content marketing programme are set and customer needs identified, then you need to create the content to fulfil that need. That content can take many forms – here are just a few; videos, infographics, social media content, apps, website articles, blogs, eNewsletters, photos/illustrations, animations, webinars, microsites, etc.
If you can’t produce that content yourself, you will need the support of writers, bloggers, designers and web developers. You will need a network of tried and trusted partners – videographers, coders, app builders etc – who will work to your strategy and brief.
How to Do TextSuite Powered Content Marketing From an SEO Perspective
Has this happened to you before?
You have a great idea for a killer article.
You see so much potential with this article and ideas are running through your mind. You know that this article is going to make a big impact so you start writing immediately.
When you're done writing it, you submit it to a bunch of your favorite article directories.
Everyday you're checking up on the progress on your amazing article but there's a problem. The so called killer article that you had so much potential is barely getting any readers.
What should you do?
The article that you are about to read is going to talk you through the process of making a high traffic article that will get you lots or readers and a lots of click through conversions to your site.
Tip 1 -Your title is the face of your article and if that face is not well groomed then you will have a hard time attracting readers.
Remember that you only have about 5 seconds to catch your readers attention with your title so make sure that it's strong, catchy and to the point. A great title tells the reader what they are going to learn if they click your article.
Tip 2 - Your first paragraph is what will make or break your article. You have to keep in mind that the first couple of sentences are what determines your reader's decision on whether he/she will continue reading your article.
Tip 3 - the body of your article has to be short, easy to read and to the point. All readers want are answers, so make it your job to give the readers what they want. There's nothing to it, all you have to do is provide your reader with useful information that she/he can use to improve their business or help solve their problem.
Tip 4 - You are going to need a strong call to action. You resource box is where you do your selling and it's where you need to persuade your reader into clicking the link.
Do not be afraid to tell your reader to click your link and check out your site because if you don't try to close the deal who's going to do it for you?
TextSuite Content Marketing: A Grounding in the Techniques Used
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TextSuite Article Marketing - Learn How to Write High Traffic Articles Now
If you have been in business for any length of time, you probably understand that it is very important for you to gather analytics on your social media marketing efforts. There are various elements that you, as the business owner, will want to concentrate on. You know that gathering analytics is important but you may not understand why.
Why is it so critical for your business to gather web analytics?
There are many answers to this particular question. The answer for one business will possibly be very different than it is for another business. One of the first things that you will pay attention to is not only how many people visit your website but, more importantly, how many people stay on your website for any length of time.
If you find that a significant number of people are not staying on your website, you will want to analyze what you are doing and figure out why they may not be staying. There is probably something that you are doing or not doing that is causing that result. You may want to ask yourself if you are giving your visitors what they actually want and need. As a follow-up, what possible action will follow the visitor's reading your content? This goes back to the concept of WIIFM? (What's In It For Me?). No matter how wonderful you and your business are, if you can't figure out a way to satisfy your visitor's wants and needs, you won't succeed with that person. That is the key to your success.
Consistency is extremely important when it comes to content marketing and how you relate to your online visitors. When it comes to gathering analytics, you should have the same approach. That will be helpful because it allows you to keep a close eye on what is going and if something needs your attention, you will be able to fix any issues that come up very quickly. If you notice that people are paying closer attention (and reacting more positively) to certain pieces of content than others, you will definitely want to continue to gather those metrics.
Uncover the truth
It is very common for people to notice the content that comes at the top and then they forget about the content that comes at the bottom. That is a big mistake in many cases. There is a potential for a lot of value further down the page as well. You need to evaluate if your website is organized as effectively as it can be. Your goal, of course, is to get your visitors to notice all that you have to offer and you need to make sure that they can arrive at your content in the easiest way possible. In any case, it certainly is not a bad idea to evaluate your website every few years and move the sections around (or replace content if that is what you determine is necessary). The last thing that you want is for your website to appear stale and stagnant.
Get in touch with the meaning behind your analytics choices
It is critical that you understand the meaning behind your analytics choices as well as communicating that to your visitors. On your end, it isn't enough to pay attention only to the numbers. You need to look at what those numbers represent and figure out if you are moving in the direction in which you should be moving. If not, you will need to regroup and get onto the correct path. You and the visitor both need to concentrate on the appropriate key performance indicators (KPIs).
All businesses should have goals. Otherwise, what are you going to work toward? In the case of analytics, your goals should include gathering intelligence and recognizing other valuable aspects of what you are doing. That applies to every aspect of your business and does not necessarily have anything to do with money.
Keep the big picture in mind
As far as the frequency of your analytics is concerned, if daily notifications work for you, great. However, if you are not able to identify trends because that frequency is too much, you may want to consider adjusting it to a few times a week. That should help you to identify trends and patterns more easily.
Gathering Web analytics is extremely important to your business. Your results will be different (potentially) than those of other businesses. Don't be discouraged by that because it stand to reason and makes a lot of sense. Paying close attention to analytics means that you have the potential to bring your business to the next level. There are several available tools to help you to gather the data that you need for your business. It is a good idea to research what they are so that you can make an informed decision about which one(s) works best for your particular business.
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TextSuite User – Better SEO – Hints and Ideas to Make Best Use of Jon Leger’s Article Content Creation and Article Marketing Software Products