Content Marketing and Useing Keyword Suggestion Tools are buzzwords of the moment but there is confusion over what that really is and why a business should do it. This article sets out some of the basics.
The Best Keyword Research and Authority Backlinks Strategies
If you create content that your prospective customers need and want, they will find it, consume and engage with it and ultimately transact a profitable action with you. They may also share that Useing Keyword Suggestion Tools derived content with their own friends and contacts, amplifying the effect.
So this is where you start – developing a content marketing strategy. First you need to work out what your audience wants. Finding them is easy, but working out what they’re really interested in and why they visit certain sites or retail outlets is the issue.
All consumers are looking for solutions to their problems. Work out what those problems are and you can target your article marketing based on your Useing Keyword Suggestion Tools derived strategies for maximum effect.
Once the aims of the content marketing programme are set and customer needs identified, then you need to create the content to fulfil that need. That content can take many forms – here are just a few; videos, infographics, social media content, apps, website articles, blogs, eNewsletters, photos/illustrations, animations, webinars, microsites, etc.
If you can’t produce that content yourself, you will need the support of writers, bloggers, designers and web developers. You will need a network of tried and trusted partners – videographers, coders, app builders etc – who will work to your strategy and brief.
Article marketing is one of the best ways that a business can promote itself. By doing something as simple as writing an article, a business can make its products and services available to a wider audience. Use the advice in the following article if you want to use article marketing.
One of the biggest problems marketers encounter with their article campaigns is that they do not complete enough articles to make an impact. Your articles do not have to be long, but they do need to be of a very high quality. And the more you write and the more locations you send them out to, the better your odds of success become.
Writing can be a good way to earn income for one’s personal finances. Using the internet to sell ones writing such as how to guides or short stories can produce a return for a low to free start up costs. One can also take things they may have already written for school or fun to save time.
When you are trying to market your articles, always remember that providing information should come first. You can sell yourself, just do not make it too obvious. The readers are looking for things that will benefit them, and when you only attempt to sell yourself, the reader will have no benefits.
We have used (and regularly test) a variety of SEO tools and services in order to compare them. This includes not only direct competitors to my own products, but also the “Big Data” providers in the SEO industry.
Great data is only great if you understand what to do with it. If you’re a beginner to ranking your site in Google then you need guidance more than a bunch of stats and numbers.
This is where most of the SEO tools fail miserably. While the individual data points provided by these tools are often pretty good, when it comes to using this data to give you practical advice they almost always fall flat.
Take estimating keyword competition for example. How difficult will it be to rank in Google for a specific set of keywords? With all of that data at these tools disposal, you would think they would be pretty good at estimating that difficulty.
They’re not. In fact, they’re usually pretty bad at it.
Let me back this up by giving you an example of some keywords where these tools get it wrong. This example is a “long tail” (that is, a set of keywords that don’t get searched very often and contain 4 or more words).
Keywords: online acoustic guitar lessons
Difficulty rating from popular tools (scale is 0 to 100):
Moz – 50
SEMRush – 69
SpyFu – 56
KWFinder – 49
Difficulty rating from my soon-to-be-released SEO system:
Keyword Titan – 28
Notice the difference? The four popular tools shown estimate it to be about twice as difficult to rank for “online acoustic guitar lessons” as Keyword Titan does.
The reason why their estimates are so (incorrectly) high is because those tools appear to be averaging the authority of Google’s top 10 ranking domains / pages for the keywords. That’s a mistake, a serious mistake, and it’s where pretty much every keyword tool goes wrong.
You see, the true estimation of how difficult it will be to rank for a set of keywords in Google isn’t found in the strength of the top 10 sites ranking for the keywords — it’s found in the weakness of the weakest ranking site in those top 10 results.
That is, if there are 9 very strong sites ranking for a set of keywords and one weak site mixed in among them, that weak site is the true indicator that ranking in the top 10 for those keywords is not so difficult. After all, if it was difficult to rank for then that weak result wouldn’t be there, right?
Almost no other keyword tool gets this right. They always average the strength of the top 10 Google results together to come up with their difficulty estimations.
If you are a passionate marketer just like me, who is striving hard to keep up with the pace of vicissitudes occurring in the content marketing industry, you will definitely enjoy exploring this article! Talking about the year 2017 on advertising community, it was fully action-packed with lots of new endeavors.
Keeping in mind the eventful online marketing industry, it is impossible to admit that this pace would get any lower. So do you have any plans to cope up with the pace? I know it is somewhat daunting, but this is why I have written the blog! Let us discuss some of the leading trends of 2017 in the content marketing industry so that we are ready to handle it:
Due to the bombardment of content and the development of new trends, the users are fully aware of the pros and cons. They are enjoying the luxury as a result of these advancements, but the users are also being manipulated and misguided through online marketing.
To handle this scenario, the marketers are now working on the Personalization phenomenon. The more user-friendly the content and online presence is, the more likely it is that the customers will feel relaxed and secure. Features offered should be more collaborative, and the individualized experience should be integrated.
Diversification of Advertisement
As the process of information flow on the internet is a never ending story, I should say, the customers have access to the online content information through various resources. Do you know the effects of these additional variables and considerations on the buyer? They are much confused now, but as everything has Pros and Cons, the people now are much more knowledgeable.
Thus they take more time to decide. They are inclined to conduct more researches than before. The decisions these days are complex, and the marketers are using more diverse mediums to attract their potential customers.
Buying Arenas: More than Ever!
The online shopping platforms are increasing day by day. Every company has its online marketing portal also as the online presence liberates you from the physical existence limitations. Now, due to this ease for the buyers, the online marketers have also been blessed by the numerous opportunities for advertising and conversion of potential customers.
Many vendors have gone 'online' via their App, and they are paying to the advertisers to display their App so that the customers can buy directly from that application. Through this method, the potential customer is converted before they move on to the vendor's website. This is indeed a great accomplishment for the vendors.
Mobile-optimized Marketing: On the Go!
Desktops usage has reduced over the past ten years, due to the increasing usage of the Mobile Phones and Tablets. The cell phones these days are bigger in size having larger screens and easier-to-use interface. Browsing the Internet through cell phones and tablets is a fun-filled activity. The marketing experts are paying more attention towards the responsiveness of the websites on these platforms.
Companies like Google, Amazon, Facebook, Twitter (and much more) are structuring their applications for the Cell Phones and Tablets, making sure that the leads are generated colossally.
Better the Amalgamation; Better The Results!
The Online Marketing strategy of the organizations is now integrated into the concept of mainstream marketing. Moreover, the online marketing has taken the place of the traditional marketing and its campaigns. The online marketing is traceable and diverse in nature.
To exemplify, I would like to mention regarding the interdependency of various marketing techniques. No matter how excellently written the online content is, without SEO it is not worthy enough to generate leads.
If you think keeping pace with these trends is difficult, you can take help from an online content marketing company that can cater your content marketing requirements effectively.
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TextSuite User – Authority Backlinks – Hints and Ideas to Make Best Use of Jon Leger’s Article Content Creation and Article Marketing Software Products