The Best Article Spinner | Content Marketing Content Marketing

Content Marketing and The Best Article Spinner are buzzwords of the moment but there is confusion over what that really is and why a business should do it. This article sets out some of the basics.

The Best Article Spinners and Content Marketing Strategies

CONTENT STRATEGY

If you create content that your prospective customers need and want, they will find it, consume and engage with it and ultimately transact a profitable action with you. They may also share that The Best Article Spinner derived content with their own friends and contacts, amplifying the effect.

So this is where you start – developing a content marketing strategy. First you need to work out what your audience wants. Finding them is easy, but working out what they’re really interested in and why they visit certain sites or retail outlets is the issue.

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All consumers are looking for solutions to their problems. Work out what those problems are and you can target your article marketing based on your The Best Article Spinner derived strategies for maximum effect.

CONTENT CREATION

Once the aims of the content marketing programme are set and customer needs identified, then you need to create the content to fulfil that need. That content can take many forms – here are just a few; videos, infographics, social media content, apps, website articles, blogs, eNewsletters, photos/illustrations, animations, webinars, microsites, etc.

If you can’t produce that content yourself, you will need the support of writers, bloggers, designers and web developers. You will need a network of tried and trusted partners – videographers, coders, app builders etc – who will work to your strategy and brief.


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How to Do TextSuite Powered Content Marketing From an SEO Perspective

We have used (and regularly test) a variety of SEO tools and services in order to compare them. This includes not only direct competitors to my own products, but also the “Big Data” providers in the SEO industry.

Great data is only great if you understand what to do with it. If you’re a beginner to ranking your site in Google then you need guidance more than a bunch of stats and numbers.

This is where most of the SEO tools fail miserably. While the individual data points provided by these tools are often pretty good, when it comes to using this data to give you practical advice they almost always fall flat.

Take estimating keyword competition for example. How difficult will it be to rank in Google for a specific set of keywords? With all of that data at these tools disposal, you would think they would be pretty good at estimating that difficulty.

They’re not. In fact, they’re usually pretty bad at it.

Let me back this up by giving you an example of some keywords where these tools get it wrong. This example is a “long tail” (that is, a set of keywords that don’t get searched very often and contain 4 or more words).

Keywords: online acoustic guitar lessons

Difficulty rating from popular tools (scale is 0 to 100):
Moz – 50
SEMRush – 69
SpyFu – 56
KWFinder – 49

Difficulty rating from my soon-to-be-released SEO system:

Keyword Titan – 28

Notice the difference? The four popular tools shown estimate it to be about twice as difficult to rank for “online acoustic guitar lessons” as Keyword Titan does.

The reason why their estimates are so (incorrectly) high is because those tools appear to be averaging the authority of Google’s top 10 ranking domains / pages for the keywords. That’s a mistake, a serious mistake, and it’s where pretty much every keyword tool goes wrong.

You see, the true estimation of how difficult it will be to rank for a set of keywords in Google isn’t found in the strength of the top 10 sites ranking for the keywords — it’s found in the weakness of the weakest ranking site in those top 10 results.

That is, if there are 9 very strong sites ranking for a set of keywords and one weak site mixed in among them, that weak site is the true indicator that ranking in the top 10 for those keywords is not so difficult. After all, if it was difficult to rank for then that weak result wouldn’t be there, right?

Almost no other keyword tool gets this right. They always average the strength of the top 10 Google results together to come up with their difficulty estimations.


article builder download

A Beginner's Guide to Content Marketing

We have used (and regularly test) a variety of SEO tools and services in order to compare them. This includes not only direct competitors to my own products, but also the “Big Data” providers in the SEO industry.

Great data is only great if you understand what to do with it. If you’re a beginner to ranking your site in Google then you need guidance more than a bunch of stats and numbers.

This is where most of the SEO tools fail miserably. While the individual data points provided by these tools are often pretty good, when it comes to using this data to give you practical advice they almost always fall flat.

Take estimating keyword competition for example. How difficult will it be to rank in Google for a specific set of keywords? With all of that data at these tools disposal, you would think they would be pretty good at estimating that difficulty.

They’re not. In fact, they’re usually pretty bad at it.

Let me back this up by giving you an example of some keywords where these tools get it wrong. This example is a “long tail” (that is, a set of keywords that don’t get searched very often and contain 4 or more words).

Keywords: online acoustic guitar lessons

Difficulty rating from popular tools (scale is 0 to 100):
Moz – 50
SEMRush – 69
SpyFu – 56
KWFinder – 49

Difficulty rating from my soon-to-be-released SEO system:

Keyword Titan – 28

Notice the difference? The four popular tools shown estimate it to be about twice as difficult to rank for “online acoustic guitar lessons” as Keyword Titan does.

The reason why their estimates are so (incorrectly) high is because those tools appear to be averaging the authority of Google’s top 10 ranking domains / pages for the keywords. That’s a mistake, a serious mistake, and it’s where pretty much every keyword tool goes wrong.

You see, the true estimation of how difficult it will be to rank for a set of keywords in Google isn’t found in the strength of the top 10 sites ranking for the keywords — it’s found in the weakness of the weakest ranking site in those top 10 results.

That is, if there are 9 very strong sites ranking for a set of keywords and one weak site mixed in among them, that weak site is the true indicator that ranking in the top 10 for those keywords is not so difficult. After all, if it was difficult to rank for then that weak result wouldn’t be there, right?

Almost no other keyword tool gets this right. They always average the strength of the top 10 Google results together to come up with their difficulty estimations.


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TextSuite Article Marketing - Learn How to Write High Traffic Articles Now

I am about to spill the beans to let you all know the real truths behind article marketing.

,p.How effective article marketing is - if at all?

And the do's and don'ts of article marketing.

A general definition of article marketing would be where you create an article on a topic that is related to your website, and publish that article.

The article is not about promoting your website as such - hard to understand maybe, but you are trying to capture the reader!

Always remember to use effective keywords and phrases that relate to your topic.

In the author bio section you will need to put in a brief description about yourself along with a link back to your website, whether it be the home page or some other page on your site.

The whole idea here is for your article to get seen online and for other webmasters to republish your article on other sites - thus giving rise to links and traffic.

OK - so let's go through the facts and the myths of article writing -

Nonsense: writing an article doesn't really do much for your online business.

A Fact: article marketing can help you increase your link popularity and can be a great source of some of the most targeted traffic you can get.

Nonsense: rehashed or reprinted articles will only get indexed as extra or add on pages and therefore this way of doing things doesn't really help at all.

A Fact: this is incorrect as depending on exactly where the article gets submitted to, is what matters. The article can get listed in the top 10 and not as a supplemental page.

Nonsense: Pushing out your article all over the internet creates duplicate content and you will be punished by the search engines.

A Fact: If search engines punished you and duplicate content was a big no - than all RSS feeds would cause sheer mayhem. Just take a look at the New York Times for example and see how many people link up via RSS feed or attach an article to their blog!

Nonsense: The only way to get article writing to work for you is to write an article and to send it to hundreds of article websites.

A Fact: There is more than one way to skin a cat!  If you are looking for loads of links to your site than fair enough - use the way just mentioned.

However another way is to ask bespoke article websites or directories to accept your article - they will take it, so long as it is relevant and is a niche article. This is probably harder work but the results can be a lot more rewarding. And you will land up getting better and more targeted traffic.

And let's not also forget that posting your article on your own website is also a great way to add fresh content and if the article is well written than people will link directly to the article thus increasing both the traffic to your site and the PR of your site.

Nonsense: Always make sure that you post your article to your website site, wait for the spiders to crawl your site, wait for the page to be indexed, and then submit the article elsewhere.

A Fact: When you add an article to your website it is called adding content, however when you submit articles to other sites, it is called article marketing, and with article marketing you don't want the article to get indexed on your site first.

Confused about what I just said?

Well just remember - don't confuse adding content with article marketing as they are two separate exercises.

By submitting articles to other sites and by the search engines finding these articles will help you and your website.

If the websites that you have submitted your article to are getting indexed well, you will stand a good chance of getting seen and high up in the rankings.

Hopefully you will now have a better understanding as to how exactly article marketing works and what is required for effective article marketing.


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TextSuite User – Content Marketing – Hints and Ideas to Make Best Use of Jon Leger’s Article Content Creation and Article Marketing Software Products