Internet Marketing Articles | Higher Google Rankings Content Marketing

Content Marketing and Internet Marketing Articles are buzzwords of the moment but there is confusion over what that really is and why a business should do it. This article sets out some of the basics.

The Best Article Marketing and Content Marketing Strategies

CONTENT STRATEGY

If you create content that your prospective customers need and want, they will find it, consume and engage with it and ultimately transact a profitable action with you. They may also share that Internet Marketing Articles derived content with their own friends and contacts, amplifying the effect.

So this is where you start – developing a content marketing strategy. First you need to work out what your audience wants. Finding them is easy, but working out what they’re really interested in and why they visit certain sites or retail outlets is the issue.

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All consumers are looking for solutions to their problems. Work out what those problems are and you can target your article marketing based on your Internet Marketing Articles derived strategies for maximum effect.

CONTENT CREATION

Once the aims of the content marketing programme are set and customer needs identified, then you need to create the content to fulfil that need. That content can take many forms – here are just a few; videos, infographics, social media content, apps, website articles, blogs, eNewsletters, photos/illustrations, animations, webinars, microsites, etc.

If you can’t produce that content yourself, you will need the support of writers, bloggers, designers and web developers. You will need a network of tried and trusted partners – videographers, coders, app builders etc – who will work to your strategy and brief.


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Using Content Marketing to Sell Online

In general, what happens is that people first create content and consider optimizing it for SEO. However, the best practice is to start with the end result in mind. If you belong to content marketing or offer SEO services, it is suited to take a radically different approach - think of the promotion first so when it comes to creating content, you already have a strategy to work upon and hence craft the content to achieve that.
Here's how you can do your content marketing from an SEO perspective:

Gather a concourse of talents

Get all marketing maestros on board - PR, SEO, content strategists, creative, and social media experts - to work on the content plan. Creating content for marketing is a team effort and yields awesome results when a variety of talents assemble to contribute. Ideally, you should have people who are specialists in different areas, instead of having jacks of all trades, masters of none.

Set a goal

With your fantastic team, you are ready to set a definitive objective. Firstly - understand your brand, purpose of marketing, the message you want to convey, your core values and the ways to communicate them.

Then, you have the job of understanding your potential customers and afterwards, your objective with the content marketing. Ask yourself - whether you need to track conversions, need improvement in customer support or sales? Once done, create clear content guidelines to plan what should you publish and what shouldn't.

Do not create content just like that

There are millions of content posted on the internet in the form of videos, Facebook posts, Tweets and others. So, there's so much noise and you have to make yourself rise among that crowd.

Better you learn from your past experiences - which areas need improvement, what has triggered mass interest, social engagement, etc.

Quality is what Google prefers - generate remarkable content, the battle is yours. Churn out the generic and the optimization won't help you. Besides that, your content should be relevant and up-to-date.

Focus on data-driven content with exclusivity

While creating quality content, try to incorporate relevant data in a precise and accurate manner. Data to validate your points increases your credibility. Even better, if you give it a news angle and you're credited as the source for that information.

Create content that answers users' questions

Creating content that actually helps your users by answering their questions is a major win - in terms of content quality and SEO, both. Research and understand the pain-points of customers. If done successfully, you create evergreen content that gathers repeat readers. Quick, well-explained answers are termed the best.

Let customers be the king

Google loves the internet users and you can play around that. Involve your audience in what you do. For instance, ask them to submit their funny videos or creative posts under a campaign. In all your marketing initiatives, always remember that your moves will be to build an audience not just backlinks.

Don't let any doubts cross your mind while creating content, like - what if people already know this, etc. Use different formats to present your content such as white papers, PDFs, infographics, small articles, etc. Then, choose relevant syndication partners to widen the reach of your publish. Of course, quality SEO services can help to promote your business.


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Tips That Can Make Your Article Marketing Venture Successful

Jonathan Leger’s content creation service iNeedArticles.com is the best place to acquire top-quality original content. Jonathan’s content creation service has some of the lowest prices found yet uses only native-English speaking writers. All writers are screened to ensure proper qualifications are met.

All writers are guaranteed native-English speaking authors. Each iNeedArticles’ writer has to pass a strict test and score very highly on that test to be approved as a writer.

An iNeedArticles.com account is free to set-up. Minimum deposit is only $10.00.

The team at iNeedArticle can write articles, or rewrite existing articles and they can also write eBooks if you need longer content.

The cost of an article – how about less a penny per word as a 500-word article only costs $5.00. Again no membership fees.


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Content Marketing Trends in 2017

Jonathan Leger’s content creation service iNeedArticles.com is the best place to acquire top-quality original content. Jonathan’s content creation service has some of the lowest prices found yet uses only native-English speaking writers. All writers are screened to ensure proper qualifications are met.

All writers are guaranteed native-English speaking authors. Each iNeedArticles’ writer has to pass a strict test and score very highly on that test to be approved as a writer.

An iNeedArticles.com account is free to set-up. Minimum deposit is only $10.00.

The team at iNeedArticle can write articles, or rewrite existing articles and they can also write eBooks if you need longer content.

The cost of an article – how about less a penny per word as a 500-word article only costs $5.00. Again no membership fees.


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TextSuite User – Content Marketing – Hints and Ideas to Make Best Use of Jon Leger’s Article Content Creation and Article Marketing Software Products